Chennai: Flipkart, India’s homegrown e-commerce marketplace, has announced its much-awaited ‘Big End of Season Sale’ event, which will bring close to 200,000 sellers and more than 10,000 + brands together to bring a wide selection of fashion, beauty and lifestyle products to millions of customers across India. Beginning 1st June 2023, the week-long event will give customers a differentiated shopping experience with the introduction of technology interventions such as Image Search, Video Catalog, Virtual Try-Ons, Video Commerce and Top Filters. Moreover, Flipkart has witnessed heightened interest on its digital first brands. Fashion continues to witness a surge online, with Flipkart clocking millions of orders in the Spring Summer season alone, indicating a growing appetite for fashion. Fashion continues to be a top growth-driver for Flipkart today, with over 40% of new customers coming in through this category. To effectively serve a growing customer base across the country who eagerly await the ‘Big End of Season Sale’ to access a wide range of fashion and lifestyle products, Flipkart sellers are supported by a robust Supply Chain that delivers to all serviceable pin codes PAN India. Flipkart continues to witness strong growth from emerging metros and T3+ regions for fashion. The End of Season sale will also extend its ‘buy now, pay later’ offer for its shoppers looking for easy accessibility options.