India’s lending landscape has undergone a significant transformation over the past decade, driven by digital innovation, evolving customer expectations, and greater financial inclusion. Today, borrowers and investors have access to a diverse range of lending platforms that cater to different financial needs from instant personal loans and MSME financing to peer-to-peer (P2P) lending and alternative investment opportunities. As technology continues to reshape credit delivery, these specialised platforms are making borrowing faster, more accessible, and increasingly tailored to specific customer segments. Here are four platforms that are playing a key role in expanding access to credit across India.
1. Per Annum (P2P lending/alternative investments)
Per Annum is a technology-led wealth platform focused on expanding access to transparent, technology-driven investment opportunities for modern investors. Through a digital-first experience, the platform enables users to discover and participate in curated wealth creation products while prioritising responsible communication, regulatory compliance, and investor education.
Within the P2P lending ecosystem, Per Annum serves as a distribution and customer acquisition platform, while all lending transactions are facilitated through Lendbox, an RBI-licensed NBFC-P2P platform, in accordance with the applicable regulatory framework. Together, the platforms provide a seamless user experience while maintaining clear operational roles and robust governance standards.
2. RupeeRedee (Small-ticket digital consumer lending)
A subsidiary of Digital Finance International and Finstar Group, is a prominent digital lending platform in India, specializing in providing middle-ticket personal loans through its captive NBFC, FincFriends Private Ltd. The company stands out in the market for its tech-driven approach, aimed at serving the large underserved population of India. By leveraging robust know-your-customer (KYC) processes and streamlined procedures, RupeeRedee ensures a hassle-free and swift consumer journey for its customers.
3. Lendingkart (MSME financing)
Lendingkart is a digital lending platform focused on addressing the credit needs of India’s MSMEs, a segment that has historically faced challenges in accessing timely institutional finance. By leveraging technology, alternative data, and AI-driven credit assessment, the platform offers collateral-free business loans with minimal documentation and quick approvals. Its fully digital lending process enables entrepreneurs to secure working capital for business expansion, inventory management, and operational requirements. By bridging the credit gap for small businesses, Lendingkart plays an important role in supporting entrepreneurship and economic growth.
4. KreditBee (Personal digital lending)
KreditBee is a digital lending platform that provides instant personal loans to salaried and self-employed individuals through a seamless, app-based experience. With a focus on speed, convenience, and accessibility, it offers quick approvals and paperless disbursals to meet a wide range of short-term and medium-term financial needs.
The platform leverages technology-driven underwriting and digital KYC to simplify the borrowing journey, making formal credit accessible to young professionals, first-time borrowers, and underserved customer segments. Its customer-centric approach has helped expand access to credit across India’s growing digital economy.
