From Campus Expansion to Cultural Commentary: JBCN Education Turns an Expansion Announcement into a Bigger Conversation on Education
Mumbai: JBCN Education recently launched an innovative, tongue-in-cheek, and topical out-of-home (OOH) campaign for JBCN International School, Parel with the central theme being ‘Better Education. More Education.’ JBCN used an unconventional approach to announce a two-floor addition to its Parel campus to support its expanding IB Diploma Programme and the introduction of the A Levels Programme.
The campaign was designed by creative and strategy partner Admatazz. It draws inspiration from the current news cycle and the rapid changes shaping the world around us. Amidst these radical changes, the campaign highlights how education remains the only constant that’s invaluable to rethink current uncertainties. With the OOH campaign, the school turned a functional announcement into a culturally relevant statement, delivered with wit and conveying the message through a potent lens.
Commenting on the significance of this campaign, Mr.Nikhil Sharma, Senior Vice President, Marketing & Communication, JBCN Education, said, “The importance of education cannot be highlighted enough in the times we live in. This expansion marks a significant milestone for our school in Parel, as actual thinking, curiosity, and human innovation continues to remain relevant as time changes. And a mere conventional announcement would not have captured the ethos and reasoning behind this step. So, we decided to go ahead with an OOH campaign that is a captivating strategy to establish a stronger presence for the school as well as its messaging.”
The latest OOH campaign is being rolled out across high-traffic areas in and around South and along with Phoenix Palladium, with more areas to follow. Out-of-home campaigns enable unbridled visibility and allow creativity and innovation to thrive for effective brand communication.
Talking about the new OOH campaign, Mr. Yash Chandiramani, Founder & Chief Strategist, Admatazz, said, “There is a certain template that educational institutions follow for announcements and advertisements. JBCN Education decided to choose a different direction, transforming a development announcement into something real and relevant. By letting us merge the prevailing global mood with the core message, the school provided us the opportunity to convert something as procedural as this into a sharp and relevant campaign.”
With this expansion, JBCN International School, Parel, will support more learners across the IB Diploma and A Level programmes, reinforcing the school’s commitment to providing world-class education.
