From Opraahfx To Opraah: India’s Fastest-Growing Creator Economy Company Unveils New Identity As It Targets ₹250 Crore In Fy27

 New Delhi  : Opraah, formerly OpraahFX, announced its rebrand today, arriving on the back of one of the steepest growth curves in India’s creator economy. The company has posted close to 200% year-on-year revenue growth and is now targeting ₹250 crore in turnover for the coming fiscal year, a trajectory that has pushed it to retire the “FX” suffix it launched with nearly a decade ago in favour of a sharper, standalone identity: Opraah.

The growth is not incidental. Over the past year, Opraah expanded into fashion, beauty and a nano-influencer program, scaled its AI-adjacent brand mandates, and deepened annual contracts with clients, moves that are now converting into its strongest numbers yet. The company manages 500-plus creators exclusively, bills with 4,000 to 5,000 influencers annually, and has executed over 500 campaigns for brands including OpenAI’s ChatGPT, Samsung, Formula 1, BMW, Lakmé, Himalaya and Netflix.

Opraah was founded in 2017 by Pranav Panpalia and Mansi Panpalia. Pranav, who began as one of India’s earliest YouTubers before discovering that domestic AdSense economics couldn’t match what Western creators were earning off similar views. That gap led him into influencer marketing at a time the category barely existed in India. Co-founder Mansi Panpalia built her own following as creator Magsplay before while joining him to scale the business from both sides of the brand-creator relationship.