Myprotein, a leading online sports nutrition brand and the global nutrition partner for HYROX, has proudly helped fuel the success of the fitness competition’s much-anticipated debut in India. The event, held on 3rd May 2025 (Saturday) at NESCO, Goregaon, Mumbai, witnessed an enthusiastic turnout of approximately 5,000 participants and spectators.
HYROX, renowned globally for its unique format of alternating 1km runs with challenging functional exercise stations and boasting around 550,000 participants worldwide, made a significant impact on the Indian fitness landscape. As the official nutrition partner, Myprotein ensured participants were fuelled during and recovered after the demanding competition. The specially curated products – The Electro (Watermelon flavour) and The Whey (Pista Ice Cream flavour) provided athletes with essential nutrition designed to meet the specific hydration and recovery needs.
Link of the Event: HYROX Hero
Product Links: The Electro – Watermelon & The Whey – Pista Ice Cream
Sudeshna Saha, Regional Manager – India, said, “The energy and passion we witnessed at the inaugural HYROX competition in India were truly inspiring. The fierce competitive spirit and strong sense of community underscored the immense potential for the growth of performance-based fitness events in India. Myprotein is thrilled to play its part in supporting this rapidly expanding fitness movement in the country. We are also excited to introduce our first limited-edition HYROX range in India, mirroring the enthusiasm we’ve seen globally for this incredible competition.”
Myprotein’s commitment to high-performance fitness in India was further highlighted by the strong presence of its ambassador network. Select fitness enthusiasts and influencers, including Ria Kataria, Lakhvinder Singh, Piyu Sharma, Prashanth Sharma, Daman Singh, Pooja, and Abhishek Parhiar, participated in the HYROX competition across categories, amplifying brand visibility and showcasing their athletic prowess. Ria & Prashant secured a podium finish, ranking third in their age group, along with Pooja Pattar securing fifth rank in her age group.
