Innovation and Technology is the key for developing a more customer centric and safe environment in these testing times when the world is hit by a pandemic. Hence, to develop a safe and more client-friendly system, Gem Selections, India’s biggest gemstones brand has introduced Augmented Reality & 3D Hologram imaging for its entire inventory in their flagship stores so that the customers, instead of trying all the products physically, can try the products virtually. This enables them to shortlist 3-4 products which the staff then shows to the customers. One key guideline to follow is to sanitize all products before and after showing to the customers.
Gem Selections is the pioneer of 3D hologram imaging in the Gems & Jewelry industry. It is for the first time that this technology is being adapted and implemented in stores. Speaking on this major advancement in the process and management of Gems and Jewelry virtually, Mr. Pankaj Khanna, the Founder & MD of Gem Selections, Khanna Gems Private Limited said, “Since, our core business is of loose gemstones, we took this step, so that the customers can see the gemstones from all the angles & also clearly see the inclusions in it before making the purchase. We have been working on the planning of process implementation for this new technology for a few months and after carefully looking at all aspects, we have now introduced it in all our flagship stores. This will help the customers in staying home safely and still enjoying the shopping experience virtually.”
The brand is currently working and implementing software’s that are developed based on AI, ML, AR, Cloud System and to add to the same, it also provides QR Technology certification to its customers. Gem Selections has always taken all necessary steps to provide ease to its customers. Therefore, the brand has implemented the best virtual technology in their stores to ensure social distancing. This has also led to increased customer satisfaction as the customers can browse through the entire inventory sitting at the comfort of their homes. It also saves a lot of time and effort as the customers do not need to travel to the store to try each product physically and with no restriction on trying the number of pieces, they can virtually try a lot of pieces easily without any hassle.
The technology applied in this comprehensive virtual system is developed based on the tools of Artificial intelligence and Machine Learning and with the help of the same, in due course of time, the customer’s experience will improve even further. The brand also plans on introducing Augmented Reality to their Application very soon. With the continuous adaptation of technology and developing innovative methodology for providing an easy and comfortable experience to its customers, Gem Selections pledges to uphold its promise of building strong customer relationships and trust.
