Hyderabad: As Hyderabad swings between high humidity, heavy rains, and heatwave, Glucon-D, India’s most trusted glucose-based energy drink has launched the ‘Energy Ka Gola’ initiative to aid more than 10,000 children across Lucknow, Hyderabad, Kolkata and Mumbai combat fatigue and support immunity amid active routines and rapidly fluctuating weather.
The initiative reimagines the traditional Indian gola as a purposeful intervention. More than 700kgs of chilled golas infused with Glucon-D in popular flavours like Orange, Mango and Nimbu Pani are being served at more than 100 playgrounds and stadiums to help replenish energy among children engaged in outdoor play.
Energy Ka Gola aims to address a gap in children’s summer care. Physical exertion in hot and humid conditions leads to rapid loss of glucose. While water supports hydration, it may not be sufficient to fully restore energy levels, especially in young, active individuals. Packed with Glucose and Vitamin C, Glucon D is rapidly absorbed into the bloodstream, making it an effective source of instant energy and immunity. Its role becomes even more important in hot and humid damp conditions, where perspiration and energy loss persist and risk of infections is high among children.
In Hyderabad, the campaign is currently active in key public locations including Indira Park Stadium, Chintal Basti playground, Trimulgherry football Ground, Bhuvana Vijayam Grounds grounds, with similar activations underway across the other participating cities.
Tarun Arora, CEO, Zydus Wellness, said, ” As summer weather swings between extremes, our approach to children’s wellbeing must adapt just as swiftly. Glucon-D, a trusted household name for decades, continues to deliver instant energy and immunity support when it is needed most. With Energy Ka Gola, we are blending nostalgia with science to offer a timely, accessible solution, one that is rooted in legacy but designed for today’s summer challenges. It is a reflection of our enduring commitment to fuel the energy and resilience of India’s children.”
Local influencers, such as thefoodierider_hyderabad, mrs_eattri and food machaaa also joined the effort to highlight the importance of instant energy and amplify the campaign’s reach within communities.
As Indian summers continue to evolve, some parts are gearing for a spell of heat wave while others brace rainfall and thunderstorm. Amidst this, Glucon-D is supporting wellbeing in real time, across regions, and in everyday ways.
