Bengaluru: Goldmedal Electricals, one of India’s leading Fast Moving Electrical Goods (FMEG) companies, celebrated its association with the highly anticipated film Pushpa 2: The Rule through a multi-channel approach designed for maximum visibility.
As part of the celebrations, Goldmedal hosted multiple grand screenings across theatres in India, bringing together employees and channel partners at various locations nationwide to experience the cinematic masterpiece. This event marked a unique and memorable moment in the company’s journey, strengthening the bond within the Goldmedal community.
In addition to the screenings, Goldmedal launched an engaging social media contest, inviting fans and followers to participate for a chance to win exciting prizes. The company also rolled out a series of promotional activities and events, amplifying the excitement around the collaboration. These initiatives included interactive online campaigns, exclusive behind-the-scenes content, and special giveaways, all aimed at connecting with a broader audience and enhancing brand visibility.
A standout aspect of the collaboration was the introduction of exclusive Pushpa 2 branded products. Goldmedal offered a range of its electrical goods, each featuring special Pushpa 2 packaging, creating a unique fusion of the brand’s product range with the blockbuster film’s thematic appeal.
The screenings and associated activities were met with overwhelming enthusiasm, celebrating both the film and Goldmedal’s association with Pushpa 2: The Rule, while recognizing the collective efforts of the company’s extended family.
