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GUESS JEANS launches in India in partnership with Tata CLiQ

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Bangalore: Guess? Inc., which operates the GUESS brand in India under its subsidiary, Guess? India Pvt Ltd, will launch GUESS JEANS, a California-based denim lifestyle brand, in the country through a strategic long-term franchise partnership with Tata Group’s multi-category e-commerce platform, Tata CLiQ (Tata UniStore Limited).

As part of this partnership, Tata CLiQ will be the official retailer for GUESS JEANS in India, expanding their retail presence through brick-and-mortar stores along with digital storefronts, thus building an omnichannel presence for the brand.

Nicolai Marciano, Chief New Business Development Officer at Guess Inc., conceived and launched the brand GUESS JEANS. Known for its quality, style, and commitment to sustainability, GUESS JEANS is poised to captivate the discerning Indian consumer. The brand’s partnership with Tata CLiQ ensures a seamless shopping experience, enabling fashion-forward individuals to effortlessly access the latest collections.

The partnership between GUESS JEANS and Tata CLiQ will play a crucial role in expanding distribution channels, supporting GUESS JEANS’ strategy to roll out its network of stores nationwide. This expansion marks a significant milestone, not just for GUESS JEANS but also for the GUESS? Inc business.

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