Habit Badlo, Hawa Badlo: Igniting a Nationwide Digital Movement for Cleaner Air
New Delhi: Hawa Badlo, a flagship social awareness movement, continues to generate widespread national impact, reinforcing its role as one of India’s most influential public campaigns on clean air and sustainable living. Since its launch in 2016, the initiative has encouraged citizens to transition to cleaner fuels such as natural gas, bio-gas, and renewables while embracing lifestyle practices that contribute to a healthier environment. Building on this momentum, GAIL has introduced its latest effort, “Habit Badlo, Hawa Badlo,” which highlights the idea that inertia itself is a habit. Many people wish to act against climate change, yet fall back into old routines, and the campaign urges individuals to replace these old habits with better ones for meaningful collective impact.
The strength of the campaign is reflected in its compelling storytelling, which uses relatable, everyday moments to inspire change. Its short film “Yeh Dosti” reimagines friendship and youth culture by showcasing young riders who choose cleaner energy and responsible behavior over reckless stunts. Similarly, the campaign portrays families celebrating festivals and weddings with joy while being mindful of nature, adopting measures like digital invitations, local food, minimal waste, and soothing music that respects the environment. Through such narratives, the campaign encourages responsible travel, mindful consumption, and sustainable celebrations, reinforcing the idea that small actions can create significant environmental transformation.
The Habit Badlo, Hawa Badlo digital rollout has recently witnessed a powerful surge in engagement, reflecting the campaign’s growing influence across India’s social media landscape. The initiative has amassed over 21.2 million views, 245,000 hours of watch time, and over 223,000 new subscribers. The film “Yeh Dosti” alone garnered 8.74 million views, emerging as the most impactful piece of content. The campaign resonated strongly across major states including Uttar Pradesh, Maharashtra, and Madhya Pradesh, with consistently strong average view durations, demonstrating deep and sustained viewer interest.
