Himalaya Wellness Turns the Spotlight on Gums with the second edition of its #ItStartsWithGums Campaign

Hyderabad: Himalaya Wellness Company, India’s pioneer in beauty and personal wellness, announced the launch of the second edition of the #ItStartsWithGums campaign, on Gum Health Day. Building on the strong response to last year’s campaign, this year’s initiative takes a playful turn, tapping into our growing reliance on AI for everyday answers to highlight an age-old truth—lasting oral health begins with healthy gums, a belief deeply rooted in Ayurveda.

In two insightful digital films titled ‘SOS’ and ‘Breath-checker’, Himalaya stages a humorous “Conversation with AI” to bring gum health into everyday dialogue. Whether it’s bleeding gums that trigger a dramatic AI intervention or a desperate breath check before a date, both films cut through the noise to reveal the common culprit—unhealthy gums. By marrying digital-first curiosity with Himalaya’s trusted Ayurvedic formulations, the films drive home the simple truth that lasting oral health starts with gums, from fresher breath to firmer teeth.