HK Vitals Raises the Bar for Collagen in India with Clinically Studied Skin Radiance Collagen
Collagen supplementation and its role in skin health are already well established in markets such as the US and UK. In India, however, awareness of collagen as an important nutritional component for maintaining skin health is limited. HK Vitals, India’s leading collagen brand, is working to bridge this gap with Skin Radiance Collagen, taking a science-backed and clinically studied approach to make the benefits of collagen more credible and relevant to Indian consumers.
Skin Radiance Collagen by HK Vitals is the only collagen in India clinically tested to deliver visible results in eight weeks. The study, done by an independent body, demonstrated a 48% reduction in the appearance of fine lines and wrinkles and 4x smoother skin in 8 weeks. The formulation combines hydrolysed marine collagen peptides with Hyaluronic Acid, Biotin, Vitamin C and Vitamin E, bringing together ingredients that support hydration, elasticity and overall skin health.
The focus on clinical validation is particularly relevant in a category where consumer awareness is still evolving. Collagen plays an essential role in supporting the structure, firmness and elasticity of the skin. As its levels naturally decline with age, changes such as fine lines, wrinkles and loss of elasticity can become more visible. HK Vitals is making the science behind collagen easier for consumers to understand. The brand’s recent awareness campaign, ‘Skin ko Chahiye, Skin ka Protein’, is built around a simple biological fact- just as the body needs protein to build and maintain muscles, the skin relies on collagen (its key structural protein) to support firmness, elasticity and overall skin health. It therefore positions collagen as more than an occasional addition, but as a non-negotiable part of a consistent skin health routine.
Anupam Trehan, Senior Vice President of R&D at HealthKart said, “The collagen category in India has immense potential, but for it to grow meaningfully, credibility has to grow with it. Consumers today are increasingly asking what is actually behind the claims being made to them. That is where clinical validation becomes important. At HK Vitals, we want to raise the standard for how collagen products are developed and communicated. Skin Radiance Collagen reflects that approach, bringing together a carefully designed formulation and clinical evidence that demonstrates measurable results. Our larger focus is to help consumers make more informed choices about collagen and skin health.”
Product link – Shop HK Vitals Skin Radiance Collagen – Orange
Skin Radiance Collagen is available through the HK Vitals D2C platform, quick-commerce channels and leading marketplaces, making it easily accessible to consumers looking to incorporate collagen into their daily wellness routines.
