Hyderabad: Indriya, the jewellery brand from Aditya Birla Group, successfully unveiled a spectacular golden gazelle art installation today at its Kondapur store in Hyderabad. The exclusive event marked the beginning of the brand’s festive season celebrations in the city.
The breathtaking golden gazelle installation immediately captivated attendees. Exquisitely crafted from a golden mesh and adorned with intricate floral details, the larger-than-life sculpture shone under a spectrum of colours, creating a mesmerizing visual experience. The installation’s base, inspired by Indriya’s timeless bangle collection, masterfully merged traditional heritage with dynamic modern artistry. The gazelle stands as more than just a visual spectacle; it is a profound tribute to the beauty and grace of the Indian woman. Its poised yet dynamic form embodies the dual values of cultural rootedness and modern elegance epitomized by Indriya.
Speaking on the unveiling, Shantiswarup Panda, Chief Marketing Officer (CMO), Indriya, said, “The launch of our Golden Gazelle art installation is a symbol of our unwavering commitment to artistry and our celebration of the festive spirit. The gazelle epitomizes the grace & beauty of Indian Woman which the brand celebrates. With its graceful presence, the gazelle reflects the spirit of the Indian woman who is modern yet rooted. We believe this installation will stand as a beacon of prosperity and endless love for our customers in Hyderabad. We are delighted to usher in the festive season with such a powerful expression of art and fine jewellery.”
Indriya stores are now open in Hyderabad at Kondapur, Kompally, Dilsukhnagar, and AS Rao Nagar, as part of the Aditya Birla Group’s legacy, offering a wide range of gold, diamond, and polki designs for the festive and wedding seasons.
