Innisfree has launched an innovative solution to simplify skincare routines: the Vitamin C Brightening Mask-to-Foam, a dual-action cleanser that eliminates the need for double cleansing while delivering professional results.
The Problem It Solves
Traditional double cleansing feels tedious, and conventional foaming cleansers often leave skin feeling dry and stripped. Innisfree recognized this gap and created a product that merges the benefits of a wash-off mask with a daily cleanser into one seamless step.
How It Works
The formula begins as a rich, stretchy, gelato-like mask that grips impurities, excess sebum, sunscreen and makeup. When massaged with warm water, it transforms into a gentle foam that lifts away residue, leaving skin clean, smooth and refreshed. This unique mechanism combines the melting action of a cleansing balm with the rinsing experience of a cleanser.
Key Ingredients & Benefits
The product features 30% oil-based cleansing agents that dissolve makeup and sunscreen while providing a cushiony, low-friction experience. Vitamin C, Tangerine Water, Green Tea Enzyme, AHA and PHA work synergistically to brighten skin, refine texture and promote a radiant complexion. Coconut-derived surfactants ensure effective yet gentle cleansing, while orange, lemon and bergamot oils deliver a fresh citrus sensory experience.
Flexible Usage
The Mask-to-Foam offers two application methods. Use it daily: apply to dry skin, massage to melt makeup and sunscreen, add water to foam, then rinse. Or opt for a quick brightening reset: apply to dry skin, leave for one minute, add water, foam and rinse.
Pricing & Availability
Available in two sizes—30g for INR 380 and 120g for INR 1,300—the product caters to different skincare routines and budgets. It’s stocked across major online retailers including Nykaa, Tira, Myntra and Amazon, making it easily accessible to consumers throughout India.
By combining makeup removal with skin-refining benefits, Innisfree’s Mask-to-Foam transforms daily cleansing from a chore into an indulgent skincare moment.
