Bengaluru: Jaipur Rugs, The largest manufacturer of Handmade Rugs in India brings true craftsmanship and timeless designs to Bengaluru with the launch of its retail store in Indira Nagar. The store is designed by well-known architects Sandeep Khosla and Amaresh Anand of Khosla Associates.
On display are handmade rugs by international and Indian designers including the much acclaimed “Manchaha Collection” from the rural belts of Rajasthan that blur the definitions of form and redefine what art should be. Through its carpets Jaipur Rugs aims to add art into everyday life.
“This is the First Mono brand store of Jaipur Rugs in the state of Karnataka after stores in Delhi, Mumbai, Jaipur and Milan. We have always admired the cosmopolitan culture of Bengaluru and were anxiously waiting for the opportunity to showcase our world class collection to the people of this great city, Says Yogesh Chaudhary, Director Jaipur Rugs.
The common factor that Jaipur Rugs and the city of gardens is that both Jaipur Rugs and people of Bengaluru believes in the spirit of living life to its fullest and we hope that they can relate with our artists who despite all the hardships are a true example of grit and determination” he further adds.
The store showcases the process of making and tell the story of a sustainable brand, conscious of social impact through their support of 40,000+ artisans across 600 villages in India. A loom is placed at the foyer of the store to show the process of weaving, as well as display hand tools used in the weaving and finishing of the rugs. Storyboards of the legacy of the brand and the processes of making were also highlighted on feature walls.
Nearly 85% of Jaipur Rugs weavers are women who take pride in working from their own
homes. From the tribal belts of Gujarat to diverse communities in five states of India, these
women represent what the company calls the ‘Creative Caste’. They have not had a fair share of opportunities but now have found their voices and dignity within their communities.
