Jamun Takes Over the Bottle: 6 Jamun-Infused Vodkas Putting an Indian Twist on the Spirit Shelf
From a monsoon fruit associated with childhood nostalgia to one of India’s fastest-emerging spirit flavours, jamun is finding a new identity behind the bar. Here are seven expressions riding the jamun wave.
For generations, jamun has been associated with Indian summers, monsoon markets, black-stained tongues and the familiar combination of fruit, salt and spice. Now, the intensely coloured, sweet-tart fruit is moving beyond the fruit bowl and into the bottle.
Over the past year, several spirit makers have introduced jamun-led vodkas and other spirits, signalling a wider shift towards flavours rooted in Indian food culture. Industry coverage has highlighted the rapid emergence of jamun across vodka portfolios, with brands including Smirnoff, Magic Moments, Romanov, One More Next and Bluer Moon entering the space.
What makes jamun particularly interesting is its versatility. Unlike straightforward berry flavours, it brings sweetness, tartness, earthiness and a slight astringency, allowing it to work with mint, spice, citrus, soda and tonic.
Here are seven names making the jamun category worth watching.
1. MOOOZ Sparkle Jamun Vodka
From the house of The Adie Broswon Group, MOOOZ Sparkle Jamun Vodka brings a contemporary interpretation to one of India’s most distinctive native flavours. Inspired by the naturally sweet-tart character of jamun, the expression combines an unmistakably Indian flavour profile with a modern vodka experience. Crafted using rice sourced from Punjab, Extra Neutral Alcohol and demineralized water, MOOOZ Jamun undergoes triple distillation, followed by the brand’s proprietary Platinum, Gold and Diamond filtration process, designed to deliver a clean and smooth finish. Versatile in character, the vodka is suited to both straight serves and contemporary cocktails, making it an approachable option for consumers exploring fruit-led spirits. Available across Delhi, Haryana and Uttar Pradesh, MOOOZ Sparkle Jamun Vodka comes in 180ml, 375ml and 750ml bottles, priced at ₹175, ₹350 and ₹700, respectively. With its distinctive Indian flavour, contemporary positioning and accessible price point, MOOOZ Sparkle Jamun Vodka offers a fresh and recognisable expression within the evolving flavoured vodka category.
2. Smirnoff Minty Jamun
One of the products that helped put jamun firmly on the flavoured-vodka map, Smirnoff Minty Jamun combines the sweet-tart character of jamun with a cooling mint note.
Diageo India’s own FY2025-26 annual report identifies Minty Jamun as part of its consumer-led flavoured-vodka innovation strategy, highlighting the company’s focus on culturally relevant flavours for Indian consumers.
The combination also makes it naturally suited to highballs and cocktails built around lime, soda or tonic.
3. Blue Moon Minty Jamun
Blue Moon Minty Jamun is another recent entrant to the increasingly crowded jamun-vodka space.
For the Trendsetter: Blue Moon Minty Jamun Vodka brings a refreshing contemporary twist to India’s beloved jamun. This flavoured vodka combines juicy, fruity jamun notes with a cool hint of mint, creating a smooth and vibrant profile with a crisp, refreshing finish. Designed for those who enjoy bold flavours and modern drinking experiences, it can be enjoyed chilled, in easy highballs, or as the base for creative cocktails. With its distinctive flavour profile and contemporary appeal, Blue Moon Minty Jamun Vodka makes for an exciting gifting choice and a standout addition to festive celebrations.
Category: Flavoured Vodka | Pack Sizes: 180 ml, 375 ml, 750 ml | ABV: 37.5% | MRP: Delhi – ₹150 (180 ml), ₹300 (375 ml), ₹600 (750 ml); Mumbai – ₹280 (180 ml), ₹560 (375 ml), ₹1,120 (750 ml) | Availability: Punjab, Delhi, Chandigarh, Maharashtra, Goa and Daman.
4. Romanov Jazzy Jamun Mint
In Maharashtra, Romanov Jazzy Jamun Mint adds another interpretation to the trend.
Launched by Inbrew Beverages in June 2026, the vodka combines jamun with a mint finish and is available in four pack sizes; 750ml, 375ml, 180ml and 90ml.
The expression reflects an increasingly common approach in India’s vodka market: take a familiar Indian flavour, pair it with a refreshing botanical or herbal note, and create something that can work both as a standalone drink and in mixed serves.
5. One More Next Twisty Minty Jamun
One More Next Twisty Minty Jamun is Alcobrew’s contribution to the category.
Introduced in July 2026, the expression combines the tart and earthy character of jamun with mint. According to the company, it has been developed for both neat consumption and cocktails, requiring minimal additional ingredients for mixed drinks.
Its launch also shows how the jamun trend is spreading across different price points and brand portfolios rather than remaining confined to one particular segment.
6. Samsara Enchanted Jamun & Pink Salt
The jamun movement isn’t limited to vodka.
Craft spirits label Samsara has experimented with the fruit through Enchanted Jamun & Pink Salt Gin, bringing together jamun’s fruitiness with a savoury, mineral edge. The expression demonstrates the wider potential of jamun as a cocktail ingredient and not merely as a flavoured-vodka proposition.
The inclusion of pink salt is particularly telling: as brands become more adventurous with Indian flavour profiles, jamun is increasingly being treated as a versatile culinary ingredient that can be paired with sweet, sour, herbal and savoury notes.
From Familiar Fruit to a New-Age Drinking Trend
Indian consumers don’t need to be introduced to jamun. They already understand its taste profile from its initial sweetness to its characteristic tang and astringency. What spirit makers are doing is translating that familiar flavour into a format associated with contemporary social drinking.
The trend also reflects a broader shift in the Indian spirits market towards localisation of flavour. Brands are experimenting with ingredients such as jamun, mango, tamarind, kokum, chilli and regional botanicals to create products that feel more culturally relevant than conventional international flavour profiles.
Jamun, however, appears to have found an unusually strong sweet spot. Its dark fruit character works with mint and spice, while its acidity makes it compatible with lime, soda and tonic. That gives bartenders and consumers considerable room to experiment.
From MOOOZ Sparkle Jamun and Blue Moon Minty Jamun to Smirnoff Minty Jamun, Magic Moments Jamun Spicy Mint, Romanov Jazzy Jamun Mint and One More Next Twisty Minty Jamun, the message from India’s spirit shelves is becoming increasingly clear: the next big flavour may not come from overseas—it may be growing in an Indian monsoon orchard.
