Centric Software® is pleased to announce that Jaspal Group has reached a key milestone in Phase 2 of its Centric PLM™ implementation, automating key product development workflows to strengthen standardization, visibility and collaboration across its 16 brands. Centric Software delivers innovative, integrated, end-to-end AI-powered enterprise solutions to take products from concept to commercialization. Fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail teams can plan, design, develop, source, comply, buy, make, price, allocate, assort, sell and replenish products to achieve strategic and operational digital transformation goals.
Headquartered in Thailand, Jaspal Group is one of the region’s leading fashion and lifestyle companies, with a strong portfolio of 16 in-house and international brands spanning fashion, footwear and accessories
Jaspal Group selected Centric PLM in 2024 to bring greater speed and consistency to product development. Phase 1, completed in 2025, laid the groundwork by retiring the legacy PDM system and consolidating product data onto Centric PLM. Phase 2 builds on that foundation, putting standardized, automated ways of working into practice so teams can move from concept to market faster and with greater consistency across its portfolio of brands.
“The biggest shift is how much now happens automatically within Centric PLM,” says Suthep Thanombooncharoen, Chief Technology Officer at Jaspal Group. “Sample styles are created the moment tech packs go to suppliers, and status updates flow straight into size-chart evaluation, so teams always know where a style stands without chasing it.”
Designers, merchandisers, garment technicians and pattern teams now work from the same product information and follow the same development steps from one brand to the next.
“We have hit every Phase 2 milestone on time, on budget and in scope. Teams now have clearer day-to-day visibility and we now have a more scalable foundation to compete in a fast-moving fashion market,” adds Thanombooncharoen.
“Managing a diverse brand portfolio requires consistency, agility and strong cross-functional alignment,” says Fabrice Canonge, CEO of Centric Software. “Jaspal Group has built a connected digital foundation with Centric PLM that positions them to grow faster from here.”
