Jerai Fitness Limited (“Jerai Fitness”) Launches ‘Last One Standing’ Powered by Reebok – India’s Ultimate Test of Strength, Endurance and Mental Grit

Mumbai : Jerai Fitness Limited, a pioneer in automated manufacturing of fitness equipment in India, has announced the launch of Last One Standing, a first-of-its-kind national strength and endurance championship, with Reebok as its merchandise & fitness accessories partner. More than just a fitness competition, the event is envisioned as a large-scale movement that brings together fitness enthusiasts, athletes, gym-goers, and everyday challengers from across the country onto one common platform.

Registrations for the one-day championship will open today, with the debut edition scheduled to take place in Mumbai on December 13, 2026. For its first edition, participation will be limited to the first 500 entries. To register for the event, participants can visit www.lastonestanding.in

At a time when inactive lifestyles are becoming increasingly common, Last One Standing aims to inspire people to reconnect with their physical strength, endurance, discipline, and resilience. Built around the belief that fitness is about more than appearances, the championship challenges participants to discover how far their body and mind can truly go.

Unlike traditional competitions that focus on a single discipline, Last One Standing combines multiple fitness challenges into one intense test of overall performance. Participants will compete across six different events including Squats, Bench Press, Deadlift, Pull-Ups, Giant Bat Run, and Air bike (Cycling). Each event is designed to test a different aspect of fitness from raw strength and endurance to agility, balance, and mental toughness.

The championship also stands out for its inclusive structure. The competition is open to both men and women above the age of 18, with categories divided by age and weight groups. The male division will feature Under age 30 and Above 30 categories, while the female division will include Under age 25 and Above 25 categories.

Participants will first compete in group rounds, earning points across all six events. The athlete with the highest cumulative points in each category will earn the prestigious title of Last One Standing.

Every event winner will receive a cash prize, while the ultimate category winners will be awarded bumper prizes and special recognition. In total, the championship will crown four overall winners along with additional category winners across the six individual events.

To ensure fairness, safety, and transparency, all performances will be monitored and judged by certified referees.

Speaking about the event and its launch, Rajesh Rai, Managing Director, Jerai Fitness & Ideator of ‘ Last One Standing’, said:

“Today, convenience has reduced movement from our lives. Our bodies are capable of incredible strength, yet we challenge them less and less. Last One Standing is our way of bringing back that spirit of endurance, discipline, and resilience. This platform is not just for elite athletes, but for anyone and everyone willing to test themselves and push beyond their limits.”

The championship is expected to attract participants from across India. Alongside the competition, the event will also feature crowd engagement zones, recovery areas, live experiences, and fitness community participation, creating a high-energy fitness festival atmosphere.

With India emerging as one of the world’s fastest-growing fitness markets, Jerai Fitness believes  Last One Standing has the potential to become a landmark fitness property for the country – one that inspires people to move, compete, and discover what they are truly capable of.