JSW MG Motor in 4W Mass, Royal Enfield in 2-Wheeler, Ashok Leyland in Commercial Vehicles, Atul Auto in 3-Wheeler and Volvo Cars in 4W Luxury capture pole positions in DSS 2025
Mumbai: Federation of Automobile Dealers Associations (FADA), the apex national body of Automobile Retail in India today announced the outcome of Dealer Satisfaction Study 2025 results at a glittering award ceremony at the 7th Auto Retail Conclave held on 10th September. The annual study is undertaken in association with PremonAsia, a consumer-insight led consulting & advisory firm based out of Singapore.
Commenting on the release of the study, FADA President, Mr C S Vigneshwar said, “The Dealer Satisfaction Study (DSS) provides a true mirror to the evolving dealer–OEM relationship. This year, the study captured feedback from over 1,800 dealer principals, covering nearly 5,000 outlets across the country, and for the first time, it was conducted in nine regional languages to ensure wider and deeper participation. I sincerely thank the dealer community for their time and commitment in sharing their views.
The message from the ground is clear. While our industry continues to win on product quality and reliability, structural issues like buyback policies, training costs, and dealership viability cannot be overlooked. Dealers are strongly voicing the need for fairer margins, greater policy flexibility, and more meaningful engagement in OEM decision-making at national, regional, and zonal levels. Post the Government’s GST relief, addressing these challenges assumes even greater urgency, as we collectively gear up for what promises to be a busy festive season ahead.”
PremonAsia Director and COO, Mr Rahul Sharma said, “While product remains the strongest driver of dealer satisfaction, after-sales and viability factors continue to dominate dealer mind space. Our analysis shows that close to two-thirds of dealer sentiment is shaped by these areas. Addressing concerns such as inventory costs, buyback policies and training arrangements can make a meaningful difference to dealer confidence and long-term partnerships. OEMs must work closely with dealers to build policies that balance brand standards with dealer autonomy.”
In the fifth edition of DSS, JSW MG once again emerged as the top performer in the 4W Mass Market with an industry-leading score of 868 points – maintaining its leadership position. In the 2W segment, Royal Enfield led with 852 index points, closely followed by Hero MotoCorp, both registering substantial improvement over last year. In the Commercial Vehicle (CV) segment, Ashok Leyland retained its leadership position with 786 points, while Tata Motors CV also recorded healthy gains over last year.
