Mumbai: Keeping with the Kalyan Jewellers’ tradition of Trust Series Ad Films, the brand launched the 6th edition of its #TrustIsEverything campaign with a digital film starring brand ambassadors Katrina Kaif and Wamiqa Gabbi. The duo comes together for the first time as the film exhibits the emotion of ‘Bharosa’ through the storyline of wedding celebrations while highlighting the brand’s Muhurat Bridal Collection – an integral part of all Indian weddings.
Talking about the her experience working and being part of this campaign Kalyan Jewellers regional brand ambassador Wamiqa Gabbi said, “Kalyan Jewellers’ #TrustIsEverything campaign is truly a celebration of the Indian bride considering how beautifully it showcases the journey of a bride from the engagement ceremony to ‘Griha Pravesh’. I love the way the ad showcases the diversity in India when it comes to authentic wedding celebrations in different parts of the country. I was delighted to be a part of this beautiful campaign and also share the screen alongside Bollywood superstar Katrina Kaif who is one of the most iconic performers of our generation. Being part of this campaign has truly been an experience I would cherish for the rest of my life.”
The ad sequence, shot in a beautifully well-lit bedroom, gives audiences a peak into an intimate moment shared between two sisters. Katrina Kaif is seen in a peach coloured sharara, receiving a tray of jewellery on behalf of Wamiqa Gabbi, her sister, who is seen wearing a crimson red chudidaar. The sequence sees Katrina Kaif holding up a fig shaped kundan necklace and sitting next to Wamiqa Gabbi. As she holds the striking necklace against the blushing bride, she goes on to tell her that the entire state of Punjab will be talking about her marriage, praising her look. In the end, she holds up a Polki set with dangling stones indicating that it is for the reception.
The ad also features all global and regional brand ambassadors of Kalyan Jewellers as they come together to celebrate their different identities, languages, cultures and traditions, woven together by the emotion of Trust. Kalyan’s national brand ambassador Amitabh Bachchan digitally launched the film on social media.