Kerala Based Indian Apparel Startup G&A Goes D2C with their e-commerce platform, Tea and Tailoring
Kochi: Popular Kerala based Indian apparel Company, Giacca & Abito Sartoriale, more commonly known as G&A, is venturing into the world of D2C with their very own e-commerce portal, Tea and Tailoring. After its success in B2B MBO channels, the startup brand is looking to make its mark in the industry with its E-commerce platform as well as exclusive offline stores.
Tea and Tailoring aims to be a leading Men’s fashion & lifestyle e-commerce model and is aiming to seamlessly integrate the online shopping experience with offline retail. The brand focuses on delivering a premium shopping experience, down to the most minute details, till the last mile delivery to consumer, at the most affordable prices. The online platform will feature the company’s in-house brands, including T the Brand featuring formal wear and accessories, Bare Brown for Casual wear, Tale of Teal featuring Ethnic wear, Tea Bar having tea products such as exotic teas and T&T Stationeries. Aside from their own brands, the online space will also feature curated premium brands that offer home textiles, innerwear and more. Men`s fashion Jewelry, sleepwear/ Loungewear are upcoming projects under T&T.
“The apparel e-commerce industry in India is primarily discount and offer driven. A lot of brands get launched via e-commerce with little or no product testing and thrive on aggressive discounts and pricing. This in turn results in high product returns and low customer retention/repeat customers and doesn’t help in creating strong brands over a period of time. We decided to swim against the current by launching our products through MBOs, where the competition is with the other brands on the store racks. The winning factor here is the product quality and G&A’s products proved to be a winner here which aims to balance aesthetic, quality and comfort. Once we proved our worth in the industry, we decided to branch our channels and start our own e-commerce platform, featuring all our premium products, that we are constantly growing and improving. We hope that our top-notch products at affordable prices will bring more customers to turn away from the ‘discount-culture’, and towards quality goods in the industry”, says Sreejith Sreekumar, Founder and CEO of Giacca & Abito Sartoriale.
Tea and Tailoring is the first step in providing an integrated shopping experience that connects the world of physical shopping and e-commerce. G& A also plans to expand its offline presence across the country by opening its first exclusive store in the capital at Lulu Mall, Trivandrum soon. The first flagship experience showroom in the state, an aesthetically decorated men`s lifestyle store with tea bar for premium tea drinking experience is also in the pipeline.
