Delhi: Kinetic Green Energy and Power Solutions Limited, a pioneer in electric vehicles in India, has unveiled a new television campaign for the E-Luna. Rooted in the nostalgia of the famous and timeless ‘Chal Meri Luna’ tagline, this campaign brings a fresh perspective to sustainable mobility while reinforcing the brand’s commitment to innovation and personal transportation.
Just like its predecessor that was conceived as an affordable, practical, and fuel-efficient two-wheeler for Indians, enabling them with the freedom of hassle-free personal transportation, the E-Luna embodies the same attributes but now powered by electricity and modern top-tier technology. The E-Luna, an all-electric two-wheeler, is designed to meet the evolving needs of both urban and rural India, offering an eco-friendly, durable and cost-effective mobility solution.
Given that the E-Luna is an all-electric two-wheeler, the key attributes highlighted in this campaign include its impressive long-distance range on a single charge of its batter, its versatility as an everyday commuting solution, and its robust load-carrying capacity, making it ideal for Indian roads and operating conditions. The campaign emphasises the environmental advantages of electric vehicles (EVs) while positioning the E-Luna as a smart and versatile solution for both urban and rural mobility requirements.
At the core of the E-Luna is its impressive long-range capability, delivering up to 110 km on a single charge, with 2.3 kWh battery capacity. Powered by a high-performance BLDC mid-mount motor with a 2.2 kW peak capacity, the E-Luna achieves a top speed of 50 km/h, making it perfectly suited for inter-city and semi-urban traffic conditions. Its IP-67-rated battery, motor, and controller ensure durability, making it resistant to water and dust ingress for enhanced performance across diverse terrains and weather conditions prevalent in India.
Further, the E-Luna features a sturdy dual-tubular, high-strength steel chassis, enhancing durability and stability while adding a contemporary aesthetic reminiscent of premium motorcycles. Designed for multifunctionality, it boasts a 150 kg payload capacity, making it ideal for both personal commuting and business applications, including last-mile delivery services.
Smart technology integrations in the E-Luna include a CAN-enabled communications protocol, digital instrumentation with real-time ‘Distance to Empty’ indicators, and multiple riding modes for optimised range efficiency. Safety and convenience features include a combi-braking system, telescopic front suspension, large 16-inch wheels for superior stability, a USB charging port, a detachable rear seat for enhanced flexibility, and a side stand sensor for added peace of mind for the rider.
The E-Luna is 100% designed, engineered, and manufactured in India, strengthening Kinetic Green’s vision of democratising EV adoption in the country. It offers a cost-effective, and green emission-free riding experience, catering to individuals and enterprises alike. With its advanced technology, innovative design, and multi-utility functionality, the E-Luna has set a new benchmark in the electric two-wheeler segment, combining efficiency, performance, and sustainability.
