Bengaluru: Kotak Mahindra Bank Limited (“KMBL”/“Kotak”) on Tuesday unveiled its nationwide multimedia campaign, #SalaryKoJagao featuring Bollywood superstar Ranveer Singh. The campaign centres around Kotak’s flagship offering, ActivMoney, and spans TV commercials, digital platforms, outdoor displays, and social media channels. Designed to meet the needs of professionals, the campaign encourages them to “Activate” their salaries using Kotak’s ActivMoney solution.
The campaign promotes Kotak’s flagship offering, ActivMoney, which empowers professionals to optimize their salaries. ActivMoney offers the best of both – liquidity as well as returns. This includes the option to withdraw funds from the ActivMoney account or to use the funds for transactions at any time – without any penalty. By transferring idle funds from their savings accounts, customers can earn up to 7%* interest p.a. Additionally, the system automatically moves excess funds into an ActivMoney Fixed Deposit (FD) Account for 180 days, directly from their Savings Account. The campaign targets individuals with stable incomes, aiming to revolutionize how professionals manage their finances.
