Mumbai: Kotak Mahindra Bank (Kotak) announced today that it has successfully implemented CRMNEXT, the leading enterprise solution for banks and financial services, in association with CRMNEXT Inc. CRMNEXT will help Kotak deliver end-to-end digital and paperless journeys to serve customers in the new, dynamically changing environment. The new unified digital platform enhances Kotak’s digital capabilities to sell to and service customers across any touchpoint.
CRMNEXT will enable Kotak to create digital journeys for faster fulfillment of its products and services ranging from account opening to lending across its retail, MSME and enterprise customers.
CRMNEXT enables pre-qualified offers uniquely tailored for individual customers and MSMEs, thereby helping Kotak boost new acquisition as well as cross selling of products and services. In addition, it provides a powerful lead management system on a customers’ transaction behavior, thereby giving a 360-degree view of a customer’s profile to a banking relationship manager. The platform provides rich and actionable intelligence through 50+ integration touch points from multiple sources. It enables omnichannel credit fulfillment and includes sales performance boosters across channels including contact centres, emails, website and branches.
Sanjay Gupta, President & Business Head – IT, Kotak Mahindra Bank said, “The challenges posed by a dynamic business environment has necessitated that we constantly innovate and upgrade ourselves to make banking seamless for our customers. Investment in platforms is Kotak’s strategic way forward for its key business processes and CRMNext is a step in that direction, enabling us to deploy smart, intelligent journeys resulting in faster fulfillment and go to market for our new products and services and lower cost of sales. It has boosted our capabilities to deliver superlative customer experience and further strengthen customer loyalty.”
Sushil Tyagi, Director, CRMNEXT said, “Kotak Mahindra Bank is one of the most trusted and respected organisations in India. We are excited to partner with them in their continuous efforts to lead digital transformation in Indian banking. CRMNEXT’s proven technology and domain expertise is helping banks to adopt and execute their digital strategies faster and effectively in an agile manner. CRMNEXT will further empower Kotak to streamline its end-to-end digital operations, creating synergies to meet its strategic business goals and objectives.”
Key benefits of CRMNEXT are:
· Smarter digital acquisition journeys with faster fulfillment for retail and corporate banking
· Anticipating retail and corporate needs well in advance, and delivering personalised, prequalified offerings, thereby enhancing customer loyalty
· Codeless, visual digital journey designers enable personalised sales, service offerings with significantly faster turnaround times and lower operational costs
· Guided actions will help Kotak curate engagement activities and build long-term relationships with customers
