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“LIC Digi Zone” launched

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Chennai: The Life Insurance Corporation (LIC) of India launched “LIC Digi Zone” to enhance its Digital Operations, sales and services for its customers. It was inaugurated by LIC Chairperson M.R. Kumar.

With an intention to become a tech-driven life insurer, LIC will offer information regarding LIC products and services through kiosks installed in the premises. Customers can use LIC’s Digi Zone to buy policies online, pay premium and avail other services as well. Soon after the inauguration, the operation went live by walk-in customers who made digital transactions in the new “LIC Digi Zone”.

On this occasion, Shri M R Kumar said, “The launch of LIC Digi Zone is a big day for our Corporation. LIC plans to undertake the next wave of digital transformation to unlock several benefits of accelerating growth, driving customer satisfaction and improving intermediary productivity and loyalty”.

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