Livpure Introduces Studio Format Retail Outlets for Hands-On Product Discovery Across India
Bengaluru : Livpure, one of India’s most trusted and customer-centric brands committed to enhancing consumer well-being, today announced the launch of 17 Livpure Studios which will be opening between June and July 2026, a new experiential retail format designed for hands-on product discovery. Built within a compact footprint of under 350 sq. ft., Livpure Studios offer consumers a guided experience across water purification, kitchen appliances, and air solutions, supported by live demonstrations and trained product specialists. The inaugural Studio opens in Ropar, Punjab, marking the beginning of a national expansion across multiple states and regions.
The Studio rollout spans 17 cities across India and reflects Livpure’s focus on expanding its footprint in Tier 2 and Tier 3 markets. The compact-format Studios are designed to increase brand visibility and consumer access while creating convenient touchpoints for hands-on product discovery. By enabling consumers to interact with products, experience key features through live demonstrations, and receive expert guidance before purchase, the Studio format addresses the growing demand for informed buying decisions in emerging markets. Each Studio is tailored to its local market while maintaining a consistent experience standard rooted in Livpure’s philosophy of wellness powered by technology.
Commenting on the launch, Mr. Rakesh Kaul, Managing Director of Livpure, said, “The Studio format represents a significant step in how we engage with consumers across India. As categories like water purification, kitchen appliances, and air solutions become increasingly central to modern households, consumers want to understand what they are buying and why it matters for their well-being. Livpure Studios are designed to enable exactly that: a space where product experience, expert guidance, and transparent engagement come together. We are committed to making wellness-led, technology-driven solutions more accessible to Indian consumers, and the Studio format is a direct expression of that commitment.”
Each Livpure Studio features AIoT-enabled solutions for hands-on exploration, including the Maintenance-Free Water Purifier series, the 2X Filter Life Water Purifier Range, Voice-Enabled Chimneys, and a portfolio of smart and energy-efficient appliances. Stores are staffed by trained specialists who guide consumers through the range with personalized assistance and live demonstrations, enabling confident, informed purchase decisions.
The Studio launches are part of Livpure’s broader offline expansion strategy. The company aims to open 75 outlets across key markets during the next financial year, with the Studio format playing a central role in building consumer trust and brand presence in emerging and high-growth markets.
