Lotus Cars India Brings an Exclusive Experience for brand Audiences to Pune with Showcase of the Eletre
Pune: Lotus Cars India has announced a nationwide customer and prospect engagement brand experience that will bring its award-winning electric performance vehicle, the Lotus Eletre, closer to customers across some of India’s most significant luxury automobile markets, with Pune among the key stops on the West India leg of the tour.
As part of this multi-city tour, Lotus Cars India hosting an exclusive brand experience in Pune from 21st till 23rd September 2026, for its prospective customers, entrepreneurs, business leaders, luxury lifestyle consumers and automotive enthusiasts. The Pune leg is part of a wider West India tour will travel through Satara. Kolhapur and Goa with a parallel South and East India tour covering markets including Chennai, Thrissur, Kochi, Calicut, Mangaluru, Bengaluru, Bhubaneswar, Kolkata and Hyderabad,
The spotlight in Pune will be on the Lotus’ most significant vehicle, Lotus Eletre.
The Lotus Eletre is the brand’s all-electric hyper-SUV that combines dramatic performance, advanced technology and everyday practicality. Representing a new chapter for Lotus, it delivers the performance DNA synonymous with the marque while offering the versatility expected from a luxury SUV.
Designed as a customer and brand experience, the Pune activation will offer select invitees curated drive experiences, personalised product demonstrations and detailed brand walk thru.
Amy Arora, Director, Lotus Cars India, said, “It has always been our endeavor to bring best in class brands and experiences to our discerning audiences. We believe in setting benchmarks that redefine excellence and inspire higher standards across the industry. Our unwavering determination and customer first philosophy set us apart, inspiring us to continually raise the bar and forge lasting relationships with our audiences. At the same time, we remain committed to delivering a seamless ownership experience, backed by comprehensive sales and after sales support across India.”
Beyond showcasing the vehicles, the Pune activation reflects Lotus Cars India’s commitment to expanding its presence throughout the country and strengthening relationships with customers across key luxury markets. Having conducted similar roadshows in multiple cities, Lotus has consistently experienced an enthusiastic response from customers and automotive enthusiasts, reinforcing the brand’s focus on deeper engagement across India.
The Pune showcase further reflects Lotus Cars India’s customer-first approach, with the brand continuing to strengthen its sales and after sales network to support customers across the country and deliver an unforgettable ownership experience.
Through the roadshow, Lotus Cars aims to create meaningful interactions with potential customers in Pune while showcasing how its next generation electric vehicles combine British performance heritage with advanced technology and everyday usability.
