Chennai: Maruti Suzuki India Limited (“Maruti Suzuki”) has onboarded five startups: MiniMines, Easework AI, Sarvam AI, Siftly and CodeMate AI to co-create solutions across multiple business areas to enhance operational efficiency and elevate customer experience.
The selected startups are winners of the 5th cohort of the Maruti Suzuki Incubation Program (MSIP). MSIP is organized in partnership with IIM Bangalore’s incubation hub for entrepreneurship and startup support, NSRCEL (Nadathur S. Raghavan Centre for Entrepreneurial Learning).
Mr. Hisashi Takeuchi, Managing Director & CEO, Maruti Suzuki India Limited said, “At Maruti Suzuki, we have been actively working with startups to co-create innovative and practical solutions to address real business challenges. We are delighted to collaborate with five more startups. One of these startups, MiniMines, will support us in safely recycling end-of-life batteries, while the other four startups will help improve customer engagement and drive efficiency across our business operations.”
Details of the startups and project areas:
| Startup | Solution |
| MiniMines | Environment-friendly recycling of end-of-life Lithium-ion batteries and extraction of precious materials |
| Easework AI | End-to-end workflow automation of procurement process related indirect consumables using agentic AI |
| Sarvam AI | GenAI agents, with multilingual support, for better customer interaction across all touchpoints |
| Siftly | Use of Generative AI for enhancing brand visibility |
| CodeMate AI | Use of AI for faster development of software applications used in business processes |
