Mumbai: Mumbai-based Pep Technologies Pvt. Ltd., which owns mCaffeine (India’s largest caffeine infused personal care brand), announced today that it has raised 240 CR in its Series C financing round. This new round of investment, which was led by Paragon Partners with participation from Singularity Growth Opportunities Fund, Sharrp Ventures, and existing investors Amicus Capital Partners and RPSG Capital Ventures, now values the start-up at 1000 CR – making mCaffeine the highest valued D2C single ingredient beauty brand in the world.
This marks a significant surge in valuation for mCaffeine from its previous round that took place in September 2020, where it had raised Rs 42 crore in Series B led by Amicus Capital Partners. Mapping this valuation on an international scale, mCaffeine has cemented faster and more phenomenal growth metrics when compared to any other funded, single ingredient D2C beauty brand across the globe. Building a new beauty market, mCaffeine has revolutionized the use of caffeine globally while enlightening its customers about its ethical environmental practices at every stage. Successfully reporting upon its consistent endeavors towards reducing plastic pollution in the country, it has also achieved 100 % zero plastic footprints followed by recycling more plastic than the actual usage.
Having sold upwards of 10 million products till date, mCaffeine has already achieved cult status within the Indian D2C beauty industry. The brand is no newbie to ‘world’s first club’ either, having launched the world’s 1st coffee bean shaped bathing bar (patent pending in India) in late 2020.
As the first homegrown start-up to create caffeine-infused (single ingredient) personal care products for a premium millennial audience, it is also respected as one of India’s fastest growing new-age FMCG brands, loved equally by its customers and investors for creating beauty products with a purpose. Armed with a curated range of select 55 caffeine-infused products (which include soaps, shampoos, scrubs and oils etc). Only a few years in, mCaffeine’s portfolio continues to dominate sales (across multiple categories) on all major online marketplaces as best sellers year after year.
