Meena Prints, in partnership with Liva and SV Group of companies, has launched a new saree brand called “Ananta” The brand was unveiled at an event in ITC, Hyderabad with great fanfare, where it was announced that the sarees would first be launched in Southern India followed by a nationwide expansion.
The launch features 16 sub-collections made from Liva based fabrics with Excel technology. The designs are inspired by traditional folklore prints, but with a contemporary twist. This collection of printed sarees is highly preferred and ideal for everyday wear, especially in regions with hot and humid weather conditions such as the southern, central, eastern and northeastern regions of the country. Meena Prints will leverage the distribution network of SV sarees to make the range available across the country.
The new saree collection is a true embodiment of innovation, featuring a wide range of printed sarees in various themes. What truly sets this collection apart is its exceptional absorbency is the innovation is the fabrics to deliver- remarkable comfort levels, brilliant colours, soft texture, and higher tensile strength. These unique qualities contribute to the saree’s longevity, making it a smart investment for any saree lover. The Excel blend fabric used in crafting these sarees represents the next generation of fabrics, being lightweight, breathable that make it an excellent choice for daily wear even in hot & humid weather conditions.
Mr. Manmohan Singh-CMO Birla Cellulose – Grasim Industries Ltd, says “Meena Prints is the leader in the saree spectrum so we are launching Liva based printed saree range through them. Targeting mid segment price conscious consumers looking for comfort & richness in the product”
Mr. Bharat MD Meena Prints says, “We are optimistic about the performance of the product & it will meet all aspirations of customers related to quality that Liva Fabrics is offering. To take this forward we will leverage our long-standing relationship with SV Sarees for distribution.”
Mr. Srinivas Rao Chintala, MD, SV Sarees, says, “The Anantha Saree Range by Meena Prints with attributes like breathability, Good Handfeel, brightness, sheen & quality assurance offered by Liva consumers of printed saree will surely love the product range. More the sustainability & biodegradability offered by Liva confirming natural sources will definitely attract conscious customers across markets.”
