New Delhi – MOVA, an AI-powered smart home cleaning brand, today announced the launch of its new E-Series robot vacuum cleaner lineup in India, introducing a wider range of intelligent cleaning solutions designed for the everyday needs of Indian households. The new lineup includes the MOVA E10, MOVA E20s Pro, and MOVA E40, offering consumers a clear upgrade path from first-time smart cleaning adoption to more advanced hands-free home cleaning. With Indian homes facing daily challenges such as fine dust build-up, mixed flooring, compact layouts, and increasingly busy urban lifestyles, the demand for convenient and reliable home cleaning solutions continues to grow. The MOVA E-Series is designed to address these realities by combining powerful suction, vacuum-and-mop functionality, intelligent navigation, app control, and low-maintenance automation across different price points.
The MOVA E-Series is priced at Rs 14,999 for the E10, Rs 24,999 for the E20s Pro, and Rs 49,999 for the E40. With this tiered portfolio, MOVA aims to make smart cleaning more accessible to Indian consumers, from young professionals and compact apartment owners to families and premium households looking for a more automated cleaning experience.
The MOVA E10 is designed as an entry-level robot vacuum cleaner for first-time users and compact homes. Equipped with 4,500Pa suction power, intelligent multi-path inertial navigation, vacuum-and-mop functionality, and app-enabled control, the E10 offers a practical starting point for consumers who want to reduce daily manual sweeping and mopping without moving directly into a premium price segment.
The MOVA E20s Pro is positioned as a mainstream smart cleaning solution for urban families and upgrade users. With 13,000Pa suction power, Smart Pathfinder™ Technology, single-line laser obstacle avoidance, anti-hair tangle support, and auto-empty convenience, the E20s Pro is built for households that need stronger daily cleaning performance with reduced manual maintenance.
For consumers seeking a more advanced and low-intervention cleaning experience, the MOVA E40 brings premium-level automation to larger apartments and mixed-floor homes. Featuring 19,000Pa suction power, advanced intelligent navigation, app and voice control, mopping functionality, obstacle handling, and up to 260 minutes of quiet vacuuming, the E40 is designed for users who want more powerful, consistent, and autonomous cleaning coverage.
Commenting on the launch, Jacey Zheng, General Manager of MOVA APAC said, “India is entering a new phase of smart home adoption, where consumers are looking for products that are not only advanced, but also practical, reliable, and relevant to their daily routines. With the E-Series, we are offering a complete robot vacuum lineup that addresses different household needs, from first-time users to consumers seeking stronger automation and convenience.”Adding to this, Anuj Bhatia, Founder, eTrade, said, “The smart home appliances segment in India is evolving rapidly, especially among urban and upper-middle-class consumers looking to integrate convenience-driven technology into everyday living. The MOVA E-Series addresses this shift well by offering a clear range of smart cleaning solutions across price segments, while balancing automation, performance, and accessibility.”
The launch of the E-Series strengthens MOVA’s commitment to building a structured smart cleaning portfolio for India. By offering products across entry, mainstream, and premium segments, MOVA aims to support wider adoption of robot vacuum cleaners among Indian consumers who are increasingly open to automation-led home care.
MOVA E-Series Feature Comparison
| Features | E10 | E20s Pro | E40 |
| Positioning | Entry-level smart cleaning | Mass-market convenience cleaning | Premium automated cleaning |
| Target Users | First-time users, young professionals, compact homes | Urban families & upgrade users | Premium & tech-aware households |
| Key Highlight | Flexible Vac-Mop Combo | Auto-empty convenience & Anti-hair tangle | Advanced automation |
| Suction Performance | 4,500Pa suction | 13,000Pa suction power | 19,000Pa suction |
| Navigation | Intelligent multi-path navigation | Smart Pathfinder™ Technology | Advanced intelligent navigation |
| Cleaning Modes | Zigzag, edge, zone & random cleaning | Seamless automated daily cleaning | Intelligent low-intervention cleaning |
| Mopping Function | Yes | Yes | Yes |
| Voice & App Control | Yes | Yes | Yes |
| Obstacle Handling | Cliff sensor & obstacle avoidance | Single-line Laser Obstacle Avoidance | Single Line Laser Obstacle Avoidance |
| Battery Runtime | Quiet≥150min Standard≥120min | Quiet≥135min Standard≥100min | 260 minutes* of quiet vacuuming |
| Ideal Home Type | Apartments & compact homes | Medium-sized apartments | Large apartments & mixed floors |
| Price | Rs 14,999 | Rs 24,999 | Rs 49,999 |
Terms & Conditions
The product appearance, structure,color,function and other details presented in the promotional materials are for illustration purposes only and may not be an exact representation of the product. Please refer to the actual product for accurate information.
*19,000Pa: Based on MOVA in-house lab data. Actual performance may vary depending on the real-world environment and usage.
*4cm: Based on MOVA in-house lab data.
*45°: Based on MOVA in-house lab data.
*75 days: Based on our in-house lab data. Actual performance may vary depending on usage.
*80ml: Based on MOVA in-house lab data.
*10.5mm mop raising: The height difference of the robot vacuum is 22mm before and after mop lifting.
*260 minutes, 220m² (2370ft²): As tested within our in-house lab on Quiet Mode, actual performance results may vary.
