Muthoot Group Reduces the Customer Onboarding Time for its Loan@Home Service to 15 mins with Ameyo’s Video KYC Solution
Ameyo, an omnichannel customer engagement platform, announced that it has been selected by The Muthoot Group, the largest gold loan provider in India as well as around the globe, as the Video KYC solution provider for their Loan@Home service.
The demand for the Gold loan has increased in the post-COVID-19 world from both the MSME and the unorganized sector. To meet this growing demand amid the COVID-19 restrictions, Muthoot has launched its Loan@Home service to provide customers with the gold loan from the comfort of their homes without having to visit the branch in this contactless world.
The Loan@Home inquiry once verified and accepted, is forwarded for Video KYC in real-time which is followed by an appointment for a visit by loan executive. Reducing the dependency on walk-in customers, Muthoot is continuously working on optimizing customer journeys and reducing the time spent in the process.
Sobhit Bhaskaran, Head of Loan@Home service says, “We chose Ameyo’s Video KYC solution over 5 other vendors due to its seamless integration into our customer’s journey. The solution has enabled us to meet our KPI of reducing the time spent at the customer’s place from 1 hour to under 15 mins.”
Sachin Bhatia, Global Sales & Marketing Head at Ameyo mentions, “Ameyo’s Video KYC solution works at low mobile bandwidth and tested with 80+ devices which will enable the Muthoot Group to onboard its customers which are spread across 5,000+ branches across India. We are glad to be part of their digital transformation journey with Loan@Home app-based digital service”
Ameyo’s Video KYC engagement platform enables Regulated Entities (REs) to reduce onboarding dropoffs by 20% with omnichannel capabilities and reduce the cost of KYC by up to 90%
About The Muthoot Group
The Muthoot Group is a flourishing business empire that has pervaded into each and every big & small town of the country, is home to 20 diversified divisions, and 5000+ branches with a global presence. Over 2 Lakh customers visit The Muthoot Group branches every day. The Group has served over 60 crore customers (including repeat customers) till date. The story of The Muthoot Group is built on the foundations of passion, commitment, honesty, traditions, and values. Our principle of continuous growth and expansion forms the essence of all our activities.
The Group recently celebrated 800 years of unblemished business excellence lending services to millions of underserved Indians leading to Financial Inclusion even in the most remote and rural areas of the country. Since its inception, The Muthoot Group has been transforming the lives of millions of Indians across the country, giving wings to their dreams and creating successful realities. The Muthoot Group has not only grown exponentially but has also facilitated growth for a sizeable population of the country that falls in the underprivileged category. To know more, visit www.muthootgroup.com/
About Ameyo:
Ameyo is an Omnichannel customer engagement platform that helps businesses go remote with its 3 Unique Work from Home Solutions and help them streamline their customer service, customer support, and collection processes. Ameyo’s recently launched Video KYC Platform to allow businesses to simplify their customer’s onboarding journey.
Ameyo’s robust platform is available for on-cloud and on-premise implementation with private, public, as well as hybrid instances. It has pre-built integrations with all significant industry-grade CRMs. Ameyo provides strong omnichannel capabilities of Voice, IVR, ACD, dialers, email, chat, and social media such as Instagram, Google Playstore, Twitter, Facebook & WhatsApp. To know more, visit www.ameyo.com
