Mumbai: India’s leading direct-to-consumer beauty brand MyGlamm is the presenting sponsor for reality talk-show Koffee with Karan. The first episode will air on 7th July at 7 pm exclusively on Disney+ Hotstar. With this collaboration, MyGlamm wishes to inspire women to glamm up like their favourite Bollywood celebrities.
Speaking on this collaboration, Sukhleen Aneja, CEO, Beauty & FMCG Brands, The Good Glamm Group says, “We are thrilled to announce our collaboration with the iconic Koffee with Karan Season 7. MyGlamm is a brand that empowers women to create their own glamour by taking inspiration from their favourite Bollywood stars. With this collaboration, we aim to further our endeavour to democratise beauty at a whole new level. As the largest DTC beauty brand in India, MyGlamm creates innovative and personalised beauty products by understanding from women their beauty needs and then working with the finest global labs to create extensive formats, textures and colours that have high-efficacy, made with good-for-you ingredient and are toxin-free and cruelty-free.”
As presenting sponsor, MyGlamm will be creating a MyGlamm Zone at the show where the celebs will indulge in fun and gaming sessions making it more entertaining for the viewers. Furthermore, viewers can participate by downloading the MyGlamm App and playing quizzes and get a chance to win complimentary makeup products. The brand has partnered with a large network of influencers to bring alive the celeb looks of the week and can experience make overs across our select stores in India.
MyGlamm’s association with the new season of Hotstar Special’s Koffee with Karan is the brand’s step towards tapping all sides of the glamour industry by reaching out to its core target audiences. The brand stands tall with its belief to keep on introducing exciting innovations to achieve its single, focused goal – to make looking glamorous effortless.
MyGlamm is launching its new campaign #GlammUpLikeAStar with their brand ambassador Shraddha Kapoor leading the way on creating celebrity inspired makeup looks. MyGlamm has a varied range of makeup products with an impressive line of lipsticks like LIT that offers 100 shades for every mood, Ultimatte – the ultimate hydrating matte lipstick or the cult favourite MyGlamm Superfoods Kajal powered with avocado oil.
MyGlamm is India’s fastest growing direct-to-consumer beauty brand. MyGlamm embraces the philosophy of building a community with its users, engaging with them and eventually co-creating products with them. In July 2020, MyGlamm acquired POPxo making the MyGlamm – POPxo combine, the largest Content to Community to Commerce platform in India with 50 million monthly active users and 100 million monthly video views. With over 600 SKUs across makeup, skincare and personal care, MyGlamm Beauty Products feature advanced, rich, feel-good formulas that are 100% cruelty-free, embrace Clean Beauty, and have skin-friendly ingredients. MyGlamm has over 4000 offline points of sales across 70 cities of India. MyGlamm uses a combination of technology, content, and social media to allow consumers to not only discover its products but also create a rich, personalised, content and tutorial fuelled post-purchase experience through its App. Investors in MyGlamm include French beauty major L’Occitane and Silicon Valley venture capitalist Bessemer Venture Partners.
