Bengaluru: saw Myntra on board over 50 sought-after international brands, enabling its trend-first shoppers access to some of the most in-demand brands from across the globe. Over the years, Myntra has established itself as the go to destination for international brands in the country with its ability to cater to over 19,000+ pin codes and a burgeoning base of upwardly mobile, trend conscious shoppers. Myntra currently hosts over 400 international brands, including Mango, H&M, Levi’s, The Collective, Ralph Lauren, Calvin Klien, Aeropostale, Adidas, DKNY, Diesel, Birkenstock, and Forever New, in its arsenal of 6000+ popular brands.
With leading brands from countries ranging across Korea to Portugal, Myntra ensures the best of global fashion, beauty, and lifestyle are well within the reach of Indian shoppers. Listed below are some of the key international brand launches in 2023 showcasing Myntra’s expansive range of global offerings.
NEXT – Europe’s largest fashion retailer, NEXT, with a rich 30-year history, joined Myntra in 2023, contributing to its diverse catalog of leading international fashion brands. NEXT has garnered global acclaim for mastering classic contemporary styles, exceptional design, and unparalleled quality. The incorporation of NEXT’s collection, featuring 500+ SKUs of high-end fashion in the men’s and women’s casual wear segments, further reinforces the platform’s commitment to providing trendy and premium choices for discerning customers.
Oasis – Oasis, the distinguished British fashion brand, joined India’s fashion landscape as an independent entity. As the sixth brand from the Boohoo Group to establish its presence, Oasis caters to the premium and bridge-to-luxury segments, offering trend-forward designs for women in metros and tier 1 cities. Since 1991, Oasis has been synonymous with elevated feminine fashion, featuring signature florals, art-inspired prints, and intricate details.
Anne Klein – Anne Klein, a renowned American premium fashion and accessory brand founded in 1968, made its mark on the world of women’s fashion and joined Myntra’s platform in 2023. The brand consistently embodies a timeless and sophisticated style, catering to the modern and empowered woman. Internationally recognized, Anne Klein offers a diverse range of products, including apparel, shoes, handbags, and jewelry. The brand’s commitment to quality craftsmanship and attention to detail makes it a symbol of elegance and confidence.
FCUK – Founded in 1972, FCUK embarked on its journey with the vision to craft design-led and fashionable clothing. Today, the brand specializes in creating contemporary clothing, accessories, and homeware, providing customers with a comprehensive destination for their lifestyle needs. Known for its signature dresses, responsible denim, and relaxed staples, FCUK presents a range of eco-conscious pieces and accessible, quality items designed to withstand the test of time.
boohooMAN – A globally renowned menswear brand, boohooMAN, launched on Myntra with a reputation as a well-kept secret in global men’s fashion. Established in 2016, boohooMAN has rapidly risen as one of the fastest-growing online destinations for men’s fashion globally. Specialising in edgy streetwear, the brand collaborates with global celebrities to offer laid-back, in-vogue, and casual style.
Parfois – Renowned Portuguese fashion accessories brand, Parfois forayed into India with Myntra. Parfois was founded in 1994 by Manuela Medeiros and it specializes in bags, shoes, apparel, and accessories like jewellery, sunglasses, scarves, hats, and gloves, among others. In 2019, the brand reached a milestone of 1,000 stores and today, it is present in around 70 countries. Offering over 200 options across categories, some of the sought-after offerings from the brand being slings, totes, mini bags, clutches and laptop bags.
Herschel Supply Co – Synonymous with a spirit of adventure and exploration, Herschel Supply Co is committed to combining functionality with style has earned it a dedicated following of adventurers, urban explorers, and trendsetters alike. Whether it’s the signature backpack, duffel bags, or travel accessories, each item is thoughtfully designed to enhance the journey of those who carry it.
Saucony – One of the most sought-after American footwear and apparel brands, Saucony, launched on Myntra in 2023 to cater to the rising demand for trendy yet functional sports footwear. Built on a legacy of performance, Saucony continues to offer best-in-class running shoes, running apparel, and timeless retro footwear that has helped shape who we are today. They exist to inspire and serve all humans to live their best lives by providing access to running, celebrating self-expression and creating a better world.
Gymshark – With an emphasis on comfort and style, Gymshark offers an array of compelling athleisure options for women, their core mission is centered around inspiring and empowering individuals to achieve their fitness goals by providing innovative, high-quality athletics. Launched on Myntra in 2023, Gymshark continues to be popular with fitness enthusiasts who are looking for functional yet stylish fitness apparel.
Champion – Champion set the standard of apparel excellence 80+ years ago and today, it continues to be a staple in sports, style and culture. Champion is an authentic, American, athletic wear brand with a proud heritage designing stylish and comfortable solutions for the sidelines, on campus and in the streets for nearly a century. Their range of stylish and comfortable shoes across neutrals to bright pops of colour on Myntra have been a hit with fashion-forward shoppers.
Iconic – Founded in 2010, Iconic’s brand DNA and philosophy exude edgy, classic, aspirational, trendy, and aesthetic designs. The brand offers an array of fashionable staples for men and women that are crafted for the hustles of real life. Offering one of the best linen and printed shirts, along with its signature Classic Polos and Logo Mania range, Iconic’s elegant and thoughtful pieces seamlessly capture the sensibilities of the contemporary youth.
adidas by Stella McCartney – With sleek cuts, precise lines, and fits, this highly coveted ultra-premium line of high-performance sportswear added to Myntra’s luxe portfolio in 2023, making it the first online platform to host the adidas by Stella McCartney collection in India, outside the global sporting behemoth’s own ecosystem. The collection marks a one-of-a-kind collaboration bringing together the best in the world of fashion and sportswear, with some highlights being Truenature, Summer Prints, t-shirts, crop tops, leggings, shorts, track pants, sports bras, track tops, clogs, sandals, and running shoes.
Barry M – Barry M, a leading colour cosmetics brand from the UK, renowned for its groundbreaking innovations in colour, shades, formulations, and textures, made its entry into the Indian market through a partnership with Myntra and Progressive Lifestyles. This collaboration brought the brand’s on-trend, high-quality, and vegan cosmetic range to beauty enthusiasts in India. Barry M is celebrated for its cruelty-free and vegan products, resonating with conscious consumers who prioritized clean choices for both themselves and the environment.
Myntra’s remarkable strides in 2023 especially in bringing the best of international brands to the fingertips of fashion-forward Indians, helped solidify its position as one of India’s leading fashion and beauty destinations. Apart from the brands mentioned above, the likes of Victoria’s Secret, NYX Professional, Peripera, Kanine, and Misspap also leveled up the global fashion offerings on Myntra with their eclectic range of fresh styles. As the platform evolves and diversifies, Myntra continues its mission of democratising fashion while being the harbinger of the most sought-after domestic and international styles.
