Myntra Home sees 60% YoY rise in demand, reinforcing its position as the go-to destination for premium home offerings

Bengaluru: Myntra, one of India’s leading fashion, beauty and lifestyle destinations, has seen the emergence of its Home category as one of its fastest-growing segments, witnessing an impressive 60% year-on-year rise in demand. This is pivotal as it marks the platform’s evolution from a fashion-first destination to a comprehensive lifestyle destination, offering curated, premium home products that cater to the growing lifestyle needs of the customers.

In the journey of building a complete lifestyle destination, Myntra has recognized that the home category shopping is inspired by visual aesthetics, curated themes and bringing one’s styling sensibilities to their homes. Catering to the white space, Myntra has launched the ‘Dream Room Inspirations’, a tech-led solution within Myntra Home, powered by generative AI, helping customers discover products that align with their personal style, making their discovery-to-purchase journey seamless.

This innovation is set to augment the home shopping experience by effectively offering theme-based discovery, led by inspiration and having references from digital channels. This feature allows customers to explore different room themes, such as Bohemian Chic, Modern Minimalist, Victorian, or Rustic, and visualize curated home décor looks created by AI. The platform’s solution enables customers to visualize an entire theme rather than individual products, creating a holistic shopping experience allowing customers to purchase complete looks across furnishings, décor, serveware and more. Customers can then directly purchase the products used to create these styles, making home shopping more intuitive and inspiration-driven than ever before.