Bangalore: Following the successful launches of the D2C Fashion and Beauty editions, Myntra announces the launch of the Myntra Rising Stars (MRS) Home Edit. A strategic expansion of the platform’s Rising Stars program, the MRS Home Edit is aimed at nurturing design-led innovations of digital-first homegrown D2C brands that are transforming the way India shops for its living spaces.
As lifestyles continue to evolve, customers are increasingly investing in their homes—seeking personalization, style, and innovation. India’s new-age, homegrown D2C brands are rewriting the playbook on design-led innovation. These digital-first disruptors are not just creating products—they’re reimagining category experiences, blending form and function with a deep understanding of evolving personal lifestyle choices. The MRS Home Edit, providing thrust to these innovation-led brands, is serving as a platform for emerging D2C brands to reach a digitally savvy and aspirational audience.
Myntra Rising Stars Program has been designed for both renowned and emerging D2C made-in-India brands with unique offerings for customers. Brands can opt-in basis qualifying criteria which include the size of the brand, social media followership, strategic significance and uniqueness of the product proposition among others.
The launch phase of the MRS Home Edit witnessed 165+ D2C brands across home furnishing, decor, kitchen and dining, furniture and mattresses join the program. These include tapestries and wall art, antique showpieces, Indie wall plates, Warli printed decor, ceramic soap dispensers, luxe bathroom accessories, smart cookware and much more.
