By Deepak Agrawal, Co-founder and CBO, Proventus Agrocom Limited (ProV)
“The F&B startup market is seen evolving with innovation in alternative proteins, functional nutrition, digitization, and e-commerce. India today is uniquely positioned to build not just for its own consumers, but for the global market. From our position as a startup company focusing on healthy snacks, we see a considerable transition in the Indian food & beverage marketplace; consumers are now making food choices based on health rather than just taste. Modern retail, e-commerce, and quick commerce have opened powerful new channels, allowing young brands to reach consumers faster and more transparently than ever before. With advancements in food science and supply chain tech, Indian startups are now building scalable, clean-label products that meet global standards while staying rooted in local preferences. At Prov Foods, we truly believe that the demand for healthy snacking is becoming mainstream and is an everyday part of consumers’ lives today. Sustainable innovation in better-for-you products will drive growth within India and that there is no limit to what we can offer as a result.
Thank you for your time and support.”
