New Delhi: New Holland, a brand of CNH, has successfully completed its unique farmer-to-farmer engagement initiative, ‘Super Safar’, a journey that celebrated the trust, experiences and aspirations of farmers across Haryana and Punjab. Led by New Holland customer and digital creator Rocky Shahpuria, the campaign took the New Holland 3630 TX Super Plus+ directly into farming communities, creating meaningful interactions with over 1,500 farmers through customer meets, field engagements, tractor rallies and dealership activations.
Spanning over 500 km, the campaign covered more than 10 districts across key agricultural markets in Haryana and Punjab. The customized 3630 Super Plus+ caravan travelled through Gohana, Jind, Narwana, Patran/Moonak, Sangrur/Sunam, Barnala, Jagraon, Nakodar/Jalandhar and Amritsar. The campaign highlighted the 3630 TX Super Plus+ proposition across key pillars including Performance+, Power+, Savings+, Service+, Style+ and Safety+, while reinforcing the brand philosophy of ‘Zindagi Super Plus’, which reflects New Holland’s commitment to helping farmers achieve more in every aspect of their lives.
What made the initiative particularly unique was Rocky Shahpuria’s deep association with the New Holland 3630 TX Super Plus+. Known for his travel-focused content and long-distance journeys, Rocky transformed his own 3630 TX Super Plus+ into a customized caravan and undertook the journey across Haryana and Punjab aboard the tractor itself. His decision to use the tractor as a travel companion reflects the confidence, comfort and trust he has developed in the machine through real-world usage. The campaign therefore went beyond a conventional brand association, showcasing an authentic customer experience that resonated strongly with farming communities.
