Nickelodeon’s #HappyKidding campaign continues to celebrate imagination and joy with kids across India
Mumbai: This Children’s Day, Nickelodeon, India’s leading entertainment destination for kids—takes its ongoing #HappyKidding campaign to new heights, celebrating the vibrant imaginations of kids across India. With the support of partners like Huggies, Kellogg’s and leading schools, Nickelodeon encourages children to step into a world where dreams, joy, and wonder are limitless.
The #HappyKidding campaign has always celebrated the power of imagination, curiosity and this year’s activities bring a fresh wave of inspiration to schools across the country. Nickelodeon engaged kids in a ‘Story-Telling Session,’ where one kid would start a story, and the next would add their twist to make it a dreamy and fascinating story. This interactive journey of storytelling created moments of joy, surprise, and collaboration, as kids brought their own ideas and personalities to an ever-evolving tale.
Adding to the celebration, Nickelodeon’s ‘Imagination Wall’ invited kids to draw or paint their most creative thoughts. From whimsical landscapes to inventive heroes, the wall became a colourful testament to the boundless creativity of young minds. Through these activities, Nickelodeon reaffirmed its commitment to providing kids with joyful spaces where their thoughts and dreams are celebrated, allowing each child to experience the magic of their own creativity.
Commenting on the launch of the #HappyKidding campaign for Children’s Day, Anu Sikka, Business Head – Kids TV Network, Viacom18, said, “Nickelodeon is a space where kids are at the centre of everything we do, inspiring us to nurture their imagination. With #HappyKidding, our goal is to celebrate the pure joy, curiosity, and wonder that kids bring to the world. At the same time, Nickelodeon provides an engaging platform for brands to connect meaningfully with young audiences and parents, creating impactful and memorable experiences. We extend our gratitude to all our partners – Huggies, Kellogg’s, Rama Krishna Sr. Secondary School, Lalji Mehrotra Lions School, Vedant International School, JBCN International School and Ecole Mondiale World School for helping bring this vision to life, fostering connections that resonate deeply with young hearts and minds.”
This Children’s Day, Nick’s awakening the child-like imagination within all of us! While staying true to the brand’s essence of “Kids First, always”, this campaign has activated a 360-degree approach through activating Nick India TV channels with a dedicated Children’s day on-air programming stunt, Jio Cinema’s Call-For-Entry #HappyKidding Contest promising winners a chance to give a digital snapshot of their Dream World, along with Nick-branded earphones which is also extended across their social media platforms; interactive CGI content integrated with AI to enable imagination in real-life, along with a special Children’s Day themed menus for all employees! #HappyKidding is all about keeping the child-like spirit alive, and this Children’s Day, is nothing short of that!
Nickelodeon’s iconic characters, Chikoo and Bunty, further spread cheer as they joined kids in the festivities, from the energetic halls of Rama Krishna Sr. Secondary School in Delhi to the buzzing classrooms at Lalji Mehrotra Lions School and Vedant International School in Ahmedabad, and the imaginative settings at JBCN International and Ecole Mondiale World School in Mumbai.
