Mumbai: OnlyPaithani, the brand renowned in Southern markets for authentic handloom Paithani Sarees has now entered the Hyderabad market. The brand has launched its new and exclusive Paithani and handloom ethnic wear store at Banjara Hills in the City of Pearls.
Paithani Sarees have been renowned over the years for their timeless stylishness. Coveted as the Queen of Silks globally, Paithanis are prized family heirlooms integral to any Maharashtrian bridal trousseau. These sarees are exquisitely silk based, have shimmering Zari borders, and eloquent motifs, thereby leave no doubt that these handcrafted beauties are indeed captivating verses of poetry in silk and gold.
Committed to sustainably reviving the elegance and appeal of Paithani saris and contributing to the cause of empowering local weavers and artisans in small villages, OnlyPaithani works with over 25 weavers today. These impeccable craftsperson design, weave, and produce authentic Paithani sarees, ensuring that each piece is a work of art, and a testimonial to the incredible skills of Maharashtrian Paithani weavers.
Talking about the brand’s entry into the Hyderabad market, Arati Bandal, Founder, OnlyPaithani, said, “It is a matter of great pride to receive so much love and appreciation from our customers across south India. Despite the pandemic impact, our physical store in Bangalore turned out to be a great success.”
