ORN.com, a travel company focused on making Europe journeys affordable, accessible and reliable for global travellers, has partnered with the India–Sri Lanka Test Series as its Co-Powered By Sponsor, bringing its Europe travel proposition to one of the most powerful platforms for engaging Indian audiences.
The partnership marks a strategic step in ORN.com’s brand-building journey, using cricket’s widespread appeal to build awareness among Indian consumers and introduce them to its integrated approach to experiencing Europe.
As part of the association, ORN.com will have visibility across the series through in-stadium branding, presentation and media backdrops, stadium screens and official series communications.
“Cricket brings Indian families together through shared experiences. Through this association, we want to introduce more travelers to an integrated way of experiencing Europe, supported by our technology, operating network and teams on the ground,” said Vinay Gupta, Founder & CEO – ORN.com.
“We welcome ORN.com, and I am confident through this partnership the firm will gain significant brand exposure and reach its desired audience as this all-important test series is expected to get significant eyeballs, in Sri Lanka, India and across the international stage,” said Upul Nawaratne Bandara, Head of Marketing, Sri Lanka Cricket.
ORN.com’s model combines holiday planning with its own operational infrastructure in Europe. The company operates 12 offices across Europe along with its own fleet of Mercedes coaches and vans, giving it greater control over service delivery and reducing dependence on intermediaries.
The company coordinates key elements of the travel experience, including accommodation, transportation, meals, sightseeing and traveller support, through its teams and operating network.
Highlighting the company’s operating model, Yogesh B. Mehta, Chief Commercial Officer, ORN.com, said, “We do not simply sell Europe holidays, we operate a significant part of the travel experience. This gives us greater control over service delivery and allows us to take greater responsibility for our customers’ journeys.”
For ORN.com, the partnership also reflects a larger marketing focus on building familiarity and trust in the international travel category. As Indian consumers increasingly explore international destinations, the travel decision is increasingly shaped not only by the destination but also by the reliability, convenience and quality of the experience.
Ankush Agarwal, Head of Marketing, ORN.com, said, “Visibility may introduce a brand, but trust is built through delivery. This association gives us a powerful platform to demonstrate what makes ORN different: combining technology with on-ground operations so that Indian travellers can plan with confidence and travel with greater accountability.”
Building on the partnership, ORN.com also plans to introduce customer engagement initiatives linked to the India–Sri Lanka Test Series. Details regarding participation, eligibility criteria and applicable terms will be announced separately.
