Parag Milk Foods Ltd, a leading dairy FMCG Company with popular brands like ‘Gowardhan’, ‘GO’, ‘Pride of Cows’, “Avvatar” today launched Pride of Cows – CURD, Full of Love.It is made from pure Pride of Cows milk which has unmatched quality, freshness and is unadulterated. The curd will be delivered fresh to the consumer’s doorstep through a completely mechanized and contact-less process and stored at 4 degree Celsius to retain its flavor and aroma.
Pride of Cows curd will have a thick and creamy texture, high on protein and calcium. It is made from milk which is a first-of-its kind superior, Farm-to-Home milk that caters to the demand of consumers who believe in leading a healthy lifestyle and consuming natural and pure products
Ms. Akshali Shah, Sr. Vice President- Strategy, Sales & Marketing, Parag Milk Foods Ltd. Asserted, “We are the pioneer’s in farm to table milk concept which started with Pride of Cows milk through a absolutely zero human intervention process. The subscription based model has been extremely successful for us with building a loyal consumer base of more than 35000 across markets. We have been in the premium segment for 9 years and taking legacy forward, we have launched Pride of Cows curd, a perfect curd that consumers can vouch for, its taste, creaminess, quality, aroma and flavor. We believe that it will cater to a growing audience of health-conscious consumers who want the healthiest and fresh from the farm milk products on their table. For consumer awareness of our newly launched Pride of Cows curd, we will take the route of digital marketing to target the niche and elite segment of the society”.
Commenting on the campaign conceptualized by Wunderman Thompson, Mr. Samarth Shrivastava, Sr. VP & Executive Business Director, Wunderman Thompson – Mumbai, further added, “Curd is one such commodity for which curd lovers won’t accept any trade off. And when we think about ultimate perfection for curd, it has to be thick, creamy, pure and tasty too. Pride of Cows premium curd has got all these essentials in it and is made with love at their own farm. This is what has been our inspiration behind this thought for The Perfect Curd. It’s a curd made from love and made to perfection”.
Pride of cows curd- full of love will be available in Mumbai, Pune and Surat and will be priced at INR 80/- for 320 gms.
The curd market has witnessed a significant growth owing to the increase in awareness among fitness conscious consumers. Moreover, the health benefits associated with curd is estimated to boost the market in the coming years.
According to the IMARC report,the growing urbanization has led to an increase in demand for packaged curd. In 2017, the total curd market in India was worth INR 664 Billion (US$ 9.2 Billion). The market has grown at a CAGR of around 13.4% during 2010-2017. Looking forward, curd sales are expected to grow at a CAGR of 15.4% during 2018 – 2023 reaching sales worth INR 1,573 Billion (US$ 22 Billion) by 2023. The unorganized and organized curd market are expected to reach a value of INR 1,427 Billion (US$ 19.8 Billion) and INR 146 Billion (US$ 2.0 Billion) respectively.
About Parag Milk Foods Ltd:
Parag Milk Foods Pvt. Ltd., a first-generation family-held Company started by us in 1992 is today one of India’s largest private dairies. We manufacture and market a wide range of dairy products in India and abroad under the brand names of “Gowardhan”, “Go”, “Pride of Cows”, and “Avvatar”.
“Pride of Cows”, the flagship brand of Parag Milk Foods was introduced with a proposition of Farm to Home concept targeted towards customers seeking premium quality cow milk.
We sell 100% cow’s milk products which are healthy and nutritious. Our integrated business model and strong R&D capabilities has helped us emerge as the leader in innovation. Parag has three dairy plants with a total milk handling capacity of more than2 million litres per day. We have established Asia’s largest Cheese plant with 60 MTs per day capacity. We also have our own Cow Farm which hosts more than 3,000 high-quality HF cows. We have established a strong procurement network spread across Maharashtra, Tamil Nadu, AP & Karnataka. We are connected to more than 3 Lakhs farmers spread across 3,500 villages. We have also established distribution network across India with strong presence in Modern Trade, General Trade , Institutions and e commerce platform covering more than 2,50,000 outlets with 1700+ distributors. Parag Milk Foods ltd is also one of the largest exporters of dairy products from India. We export to more than 31 countries.
Our goal is to become the largest dairy FMCG company that emphasizes on health and nutrition to consumers through innovation.
