Hyderabad: Parksons Cartamundi, a leading player in the evolving world of playing cards worldwide, has announced a unique and inspiring association with leading cricket team Mumbai Indians. This exciting partnership brings forth a limited-edition season 2024 collection of playing cards, providing MI Paltan, cricket fans and enthusiasts with new and innovative ways to interact with their favourite league’s stars.
Cricket is more than just a sport in India – it is a shared passion that unites fans. With the cricket season in full swing, MI Paltan and Asli Fans crave ways to celebrate their favourite teams beyond the stadium. Understanding this, Parksons Cartamundi decided to collaborate with the legendary Mumbai Indians team to launch the new range of playing cards – a collector’s dream, designed to honor the five-time champions, the Mumbai Indians!
Leveraging Parksons Cartamundi’s industry leading manufacturing expertise and cutting-edge technology, this innovative range caters to both seasoned card players and casual enthusiasts alike. For the first time in India, a deck of cards has been produced using the advanced cold-foil technology. Unlike traditional methods, the foil seamlessly bonds into the paper like ink rather than foil being pasted on the paper board. This creates a smooth, luxurious feel with unmatched detail, giving you the opportunity to be among the first to experience the brand’s innovative use of this technology.
This exclusive playing card collection features three unique SKUs, each meticulously crafted to capture the essence of the Mumbai Indians and their players with elements of cricket:
Mumbai Indians Cold Foil Paper Playing Cards: Stunning cold foil detailing elevates these cards to collector’s item, a must-have for die-hard fans.
Mumbai Indians Swivel Box Plastic Poker Playing Cards: Built for durability and performance, perfect for seasoned players or intense family game nights.
Mumbai Indians Twin Pack Paper Playing Cards: A convenient double pack featuring captivating designs, ideal for casual play or on-the-go entertainment.
This officially licensed collection, designed in close collaboration with the Mumbai Indians, features playful caricatures of the Mumbai Indians cricket players, adding a touch of personality and charm to every card. A must-have for any die-hard fan, this exclusive collection also comes with a unique game specifically designed to be played only with these decks.
Speaking about the new launch, Mr. Kapil Kejriwal, CEO & MD, Parksons Cartamundi Private, Limited, said, “At Parksons Cartamundi, we remain committed to leveraging our industry-leading manufacturing and printing capabilities to bring the best playing card experiences to India. We have already established a global presence with iconic brands like Bicycle, with over 150 years of heritage. Recognizing that a deck of playing cards is an inherent part of every Indian home, and cricket being a national religion, we saw the perfect opportunity to combine these passions.”
Our collaboration with Mumbai Indians gives us the opportunity to create an exquisite portfolio of playing card SKUs with each deck delivering an unmatched playing experience at accessible price points. This is not just about cards, it is about celebrating the spirit of cricket and offering MI Paltan and Asli Fans a way to connect with their team in a whole new way,” he added.
Stefaan Merckx, Group CEO, Cartamundi, said, “India has been a critical market for Cartamundi since our partnership with Parksons began in 2010. Together, we have successfully launched global brands like Bicycle and Copag, constantly striving to bring the best of the playing card industry to Indian consumers. At the same time, we are committed to fostering a playing card community in India, targeting collectors, magicians, and cardists alike. This elegantly designed Mumbai Indians range caters to both collectors seeking a delightful addition to their collection as well as casual players looking for the perfect deck to elevate their game night.”
