PCG Strengthens FMCG Portfolio with Strategic Mandate for Apis India Limited
Pepper Communications Group (PCG), a premier integrated communications agency, has been mandated to manage the public relations for Apis India Limited, a company drawing on three generations of trading business experience and an established reputation for sourcing, producing, and supplying quality food products. Apis India (BSE: 506166) has positioned itself as a leading FMCG player in India.
Formally established in 1983, the company ventured into B2C with the brand Apis in 2016. Apis India has earned enduring consumer trust through its commitment to delivering consistent quality products, robust distribution networks, and steady expansion in both domestic and international markets. The company continues to innovate within the wellness and natural foods segment, reinforcing its position as a trusted name in India’s competitive FMCG landscape.
The engagement will focus on crafting a cohesive communications strategy that highlights Apis India’s four-decade legacy of quality and innovation while strengthening its narrative, consumer connect, and leadership voice across key stakeholders. PCG will drive strategic media relations, brand perception management, and targeted storytelling, and will build a robust, professional presence in the public domain through insightful content, leadership positioning, and stakeholder engagement.
“We are delighted to partner with Apis India, a brand that embodies trust, heritage, and quality in the FMCG space. Our strategic communications expertise will help amplify their rich legacy while positioning the brand for the next phase of growth through insightful storytelling and targeted media engagement. We look forward to strengthening Apis India’s voice across business and consumer platforms, including a focused LinkedIn strategy,” said Roshan Mohan, Group MD, PCG.
Naagesh Mishra, Head of Marketing, Apis India Ltd, added, “As we expand our footprint and deepen our connection with consumers, a strong and strategic communications partner is essential. We are excited to collaborate with PCG to elevate our corporate narrative, enhance stakeholder interactions, and take our brand communication to the next level.”
This partnership marks another milestone in PCG’s growing expertise in the FMCG sector and underscores its ability to deliver integrated communications solutions that blend heritage storytelling with modern digital positioning.
