Trivandrum: Polycab India Limited, India, No 1 Wires and cables company has joined the Kovalam Marathon 2026 as Gold Partner, taking on the category sponsorship of ‘Power Partner’ for the fourth edition of the destination running event. The marathon will be held on September 12 & 13, 2026, in Kovalam, Trivandrum. Organised by Young Indians (Yi), Trivandrum Chapter of the Confederation of Indian Industry (CII), the Kovalam Marathon provides Polycab, a member of CII, an opportunity to further engage with the organisation’s network while connecting with a wider consumer audience in the region. Envisioned as an international running experience, the Kovalam Marathon brings together endurance, wellness, tourism, culture and community participation against the backdrop of one of Kerala’s iconic coastal destinations. Around 3,500 participants are expected to take part in the event from 21+ states and 10+ nationalities, providing Polycab with an opportunity to connect with a diverse consumer audience through the sporting platform. Speaking about the association, Mr. Shashi Amin, Director (Non-Board Member) & CEO – B2B Channel & Corporate Communication, Polycab India Limited, said, “At Polycab, we have always believed in the importance of fitness and active living, and our association with the Kovalam Marathon is a natural extension of this alignment. The event offers an ideal platform to engage with consumers through shared interests around fitness, wellness and community. Our association as the ‘Power Partner’ is part of our continued effort to build stronger consumer connections through relevant platforms and be part of experiences that bring people together.” Polycab will have a presence across key event touchpoints, including branding on participant T-shirts, road signage, Expo banners and the finishers’ photo wall, alongside visibility across selected digital promotions and official partner communications.
