Bengaluru: In a move set to redefine dating and social connections in India, sports brand PUMA India has teamed up with Bumble, the women-first dating app. Under this alliance, the two brands have merged the worlds of sport and dating and announced a singles-only running event, bringing young adults a new and trend-setting way to meet and connect in-person on November 10th, perfectly timed ahead of Singles‘ Day (November 11th).
Aimed at ages 21–35 years, the singles run will be held in Bengaluru, along a lively loop kick starting at the Nexus Koramangala mall. The 3km run will conclude with a social mixer, enabling runners to mingle and bond over their shared passions, including running.
Millennials and Gen Z of the country thrive on immersive social interactions today. In India, data shows that shared interest in sport has rapidly emerged as a significant factor in creating connections among young adults. According to Bumble’s recent survey, nearly 3 in 4 Indians (72%) would be open to go on a sports-themed first date and as many as 44% consider lack of interest in sport, a dealbreaker**.
With this key takeaway, PUMA and Bumble have teamed up to leverage each other’s strengths — PUMA India’s investment in running as a sporting discipline and Bumble’s commitment to facilitating meaningful connections.
