Reinforcing its commitment to continually redefine the movie-going experience through innovation and hospitality, PVR INOX, India’s largest and most premium cinema exhibition company, has partnered with the American Pecan Council to introduce the Pecan Food Festival, an exclusive seven-week culinary celebration that brings the distinctive taste of American pecans to movie lovers across 33 select cinemas in Delhi NCR, Mumbai and Bengaluru.
Running from July 17 to August 30, 2026, the festival presents a limited-edition menu celebrating one of the world’s finest tree nuts through chef-inspired recipes, offering audiences an opportunity to discover international flavours while enjoying the biggest films of the season.
As audience expectations continue to evolve, cinemas are increasingly becoming destinations where entertainment and hospitality come together. Reflecting this shift, PVR INOX continues to expand its food and beverage offerings through exclusive collaborations, seasonal menus and internationally inspired ingredients that elevate its culinary portfolio.
Available across select Director’s Cut, Gold Class, INSIGNIA, and LUXE cinemas, the festival introduces American pecans, celebrated worldwide for their naturally rich, buttery flavour, distinctive crunch and remarkable versatility. While available through premium retail channels, the ingredient remains relatively underexplored in India’s mainstream culinary landscape, offering audiences a unique opportunity to discover its flavour and versatility in a cinema setting.
Developed exclusively for the festival by Chef Mayank and his team, the menu showcases American pecans across an imaginative range of sweet and savoury creations, celebrating one of the world’s finest superfoods through thoughtfully crafted recipes that offer patrons an opportunity to discover the versatility of this remarkable tree nut while enjoying the biggest films of the season.
Guests can enjoy an exclusive selection including:
• Salted Pecan
• Caramel Pecan
• Roasted Beetroot & Candied Pecan Salad
• Pecan Nut Pesto Penne (Vegetarian)
• Pecan Nut Pesto Penne (Chicken)
• Cookie Dough & Pecan Shake
• Brownie with Ice Cream & Pecan
• Pecan Sundae Popcorn
Commenting on the launch, Mr. Gautam Dutta, CEO – Revenue & Operations, PVR INOX Limited, said “A great film will always be at the heart of the cinema experience, but today’s audiences also value everything that surrounds it. From the ambience and hospitality to the food and beverages they enjoy, every touchpoint contributes to making a visit truly memorable. At PVR INOX, we are continuously investing in these moments to create experiences that are immersive and distinctive. Our collaboration with the American Pecan Council reflects this philosophy. By bringing globally celebrated ingredients into our cinemas through thoughtfully curated menus, we continue to offer audiences fresh flavours, new discoveries and memorable dining experiences.”
Commenting on the initiative, Mr. Sumit Saran, In-Country Market Representative, American Pecan Council, said, “We are delighted to partner with PVR INOX to bring the Pecan Food Festival to movie lovers across India. This collaboration offers a unique platform to showcase the exceptional taste, versatility, and nutritional benefits of American pecans through innovative recipes, while inspiring consumers to explore new and wholesome snacking experiences.”
He further added,
“American pecans are incredibly versatile and can be enjoyed both as a wholesome snack and as an ingredient in a variety of dishes. They are available across major e-commerce platforms and leading dry fruit retailers, making it easy for consumers to incorporate them into their everyday lifestyle.”
The partnership with the American Pecan Council reflects PVR INOX’s continued endeavour to bring globally celebrated brands and flavours to Indian audiences, further expanding the role of cinemas as destinations for entertainment and hospitality.
