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PVR INOX UNVEILS SCREENIT: REVOLUTIONIZING THE MOVIE EXPERIENCE WITH PERSONALIZED SHOWS

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Mumbai: PVR INOX Limited, India’s largest and most premium cinema chain, is delighted to unveil SCREENIT—a revolutionary platform, available only on PVR INOX app that redefines the way audiences experience cinema. With SCREENIT, movie enthusiasts can create or join customized shows at their preferred cinemas, bringing a whole new level of personalization and excitement to the big screen. But that’s not all—now you can also turn your love for movies into rewards!

Inspired by the overwhelming success of re-releases, expanding to over 120 cinemas nationwide SCREENIT takes the cinema experience to the next level by giving audiences the unique opportunity to relive cherished classics and fan favorites. This ground-breaking platform puts the power of curation directly into the hands of moviegoers, enabling them to choose from a diverse library of 500+ titles and create unforgettable, community-driven screenings.

“SCREENIT is more than just a platform—it’s a transformative step toward redefining the cinematic experience, said Mr. Renaud Palliere, CEO of Luxury Collection and Innovation, PVR INOX Limited.

SCREENIT empowers audiences to curate their movie experience—choosing what, when and where to watch—all while offering exciting rewards. By turning movie screenings into personalized and rewarding events, SCREENIT enhances the joy of cinema and encourages deeper connections within communities”, he further added.

Mr. Kamal Gianchandani, Chief Business Planning & Strategy, PVR INOX Limited, added, “The overwhelming success of re-releases has shown us that audiences still crave the unmatched experience of watching iconic films on the big screen. SCREENIT is our way of celebrating this nostalgia while providing a modern, flexible, and highly personalized way to enjoy films. It’s an innovation that brings timeless cinema back to life on your terms.”

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