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Rangriti Unveils Its First-Ever Brand Film, Featuring Actress Kriti Sanon Rangriti is excited to share the debut of its first brand film with actor Kriti Sanon, which perfectly captures the soul and essence of India, colours.

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The Brand name itself and the collection is inspired by the colours of India. This campaign brings this inspiration to life beautifully while also reflecting the dynamic, multi-faceted personality of our target audience.

This thought gave rise to the campaign concept – ‘Mere Rang He Meri Reeti’. While rooted in tradition, this phrase carries a contemporary edge, much like the modern women of India. And since the vibrant colours of India also embody her spirit, that became the core of the first ever brand film with Kriti Sanon.

“It’s wonderful to be associated with a Brand that is inspired by India and the colours of India. With the launch of the Rangriti film we celebrate the richness of our culture, our attire and the various aspects of a woman depicted through colors. Rangriti is a brand that resonates with the young women of today and provides them with contemporary fashion,” actress Kriti Sanon said.

“Its extremely exciting to launch our first film with KritiSanon for our brand Rangriti. Her vibrance, charm & versatility resonates with the Brand and through this film we beautifully showcase the various shades of a woman that make her stand for who she is.

Inspired by the colors of India, we present the new collection that is a mix of tradition and contemporary, simple, yet ornate and has something for every woman who wants to celebrate herself,” stated Siddharath Bindra, MD Biba Fashion Ltd.

The festive range inRangriti stores also reflects the vibrance and charm that the film does.

The assortment is a wonderful mix of traditional and fusion wear that will be the perfect choice for many women this season.

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