RCM’S Rupantaran Yatra to reach Hyderabad, promoting service attitude, health awareness and life values

Hyderabad: RCM, India’s leading direct selling company, is bringing its Rupantaran Yatra to Hyderabad, Telangana on 10th October, as part of its 25th anniversary celebrations. The Yatra will open doors to new livelihood opportunities and greater self-reliance for local communities while showcasing real-life stories of women entrepreneurs, youth leaders, and community changemakers.

The 100-day, 17,000 km nationwide journey will visit 75 cities and host 25 grand celebrations, spreading the message of Swasthya (Health), Sewa (Service), and Sanskar (Values). The campaign reinforces RCM’s approach that it is not merely into direct selling-but a people centric, and values-led movement.

Residents of Hyderabad will experience RCM’s diverse product range, discover unique opportunities, and witness firsthand how this people-centric movement is positively transforming lives across Bharat. Since its inception in 2000, RCM has nurtured thousands of success stories—empowering  housewives, retired professionals, youth, and even individuals overcoming alcoholism—to achieve holistic success and rebuild their lives with dignity.

The grand event in Hyderabad, commemorating RCM’s 25-year journey, will be held at Exhibition Society Grounds, Patel Nagar, Nampally, Hyderabad, Telangana, with arrangements in place to welcome ample of attendees.

The program will be organized in two parts – health and service-related activities in the morning, followed by celebrations and cultural performances in the evening. To provide the complete RCM experience, a Rupantaran Fair(Mela) will also be organized. Guests will be able to experience RCM’s wide portfolio through interactive booths, including a Health Zone featuring the Nutricharge and Gamma product lines, and the KeySoul Pavilion showcasing women’s apparel and footwear. A Food Court will also offer a variety of healthy and delicious dishes, including RCM’s Swechha and Good Dot brands. A special blood donation camp will be organised as well. Many people will participate and donate blood, thereby giving the gift of life to those in need while spreading the message of service, health, and values in society.

Recently launched “Mansa Vacha Karmana – Ek Karmyogi Ki Jeevani”, a book based on the life of RCM founder TilokchandChhabra will also play a pivotal role in the function. It explores his journey as a karma yogi, highlighting his core values and the transformative impact of his thoughts and actions on millions of lives.

“The Rupantaran Yatra is both a celebration of RCM completing 25 years, and a tribute to the spirit of transformation among our countless associate buyers who have overcome adversities to become self-reliant, financially independent and holistically successful. Through this Yatra, we aim to inspire new members to join a values-driven, people-powered journey,” Managing Director Saurabh Chhabra said.

“Rupantaran Yatra is more than a journey of change, it is a movement of empowerment. Let us remember that when women lead with strength, vision and care, they don’t just shape their own future, they transform the destiny of the nation.” Managing Director, Priyancka Agarwaal said.

“From FMCG and health to fashion and lifestyle, RCM products are proudly Made in India and crafted to great standards. Through Rupantaran Yatra, we hope to reach and empower millions of people, building on the positive impact RCM has already created, and contribute to create a healthy Bharat.”, CEO, Manoj Kumar said.

Starting in 2000 with a single textile product, RCM has now grown into a big domestic enterprise. Currently, the company offers a range of over 400 products, supported by more than 2 million active Associate Buyers nationwide. Its robust distribution network spans over 10,000 retail stores.

A key highlight of RCM’s remarkable journey into a Rs 2,400 crore enterprise is that it has achieved this scale without any venture capital or external funding- a testament to the significant role played by its associate buyers and the enduring trust of consumers in its quality products. A distinctive feature of RCM’s product portfolio is its commitment to avoiding palm oil. Instead, the food range is made with rice bran oil, which contains Gamma Oryzanol—a natural antioxidant known to help reduce high blood cholesterol.